Search Results for: Multicultural

Havas Media Group North America Launches Multicultural Media Practice

Stuart Mitchell

Havas Media Group (HMG) North America has announced the full U.S. rollout of its specialized multicultural media practice to help brands meaningfully engage Hispanic, African American, Asian American and LGBTQIA+ audiences and consumers. The agency has appointed Anabela Bonuccelli, EVP Portfolio Lead to oversee the practice in the U.S. “With multicultural consumers making up more than 40% of the US population and $3.9 trillion in spending power, the current American landscape is the most culturally diverse and technologically fluent in history. We are committed to delivering ethical and inclusive media…

Pepsico Creates Dedicated North America Multicultural Business And Equity Development Organization To Accelerate Racial Equality Journey And Community Efforts Across Beverage And Convenient Food Businesses

Stuart Mitchell

Building on progress made to implement an impactful community and racial equality agenda, PepsiCo has announced the creation of a new North America organization dedicated to accelerating efforts inside and outside of the company to help address inequalities for historically excluded people and underserved businesses and communities. This announcement is a critical next step in PepsiCo’s Racial Equality Journey (REJ), a key pillar of the company’s pep+ (PepsiCo Positive) transformation of how it creates growth and shared value. The company’s REJ commitments were originally announced in 2020 and centered around investing more than…

PRSA Surpasses Fundraising Goal To Endow Multicultural Scholarship

Stuart Mitchell

PRSA, the nation’s leading professional organization serving the communications community, announced today it has reached the $50,000 goal needed to establish the PRSA Multicultural Scholarship Endowment following a successful fundraising concert event last evening sponsored by PepsiCo. The scholarship assists and recognizes young men and women from underrepresented backgrounds for outstanding academic achievement and their commitment to the practice of public relations. “We are beyond thrilled to reach this important milestone, which will help guarantee that diverse students get the chance to continue their education and embark on careers as…

ANA’s Alliance for Inclusive and Multicultural Marketing Challenges Entertainment Industry to Recognize Cultural Authenticity and #SeeALL with Star Studded Emmy PSA

Stuart Mitchell

While this year’s Emmy Awards had a 33% increase in Black nominees, there were still many groups who were underrepresented or not recognized at all. To mark the importance of such recognition moving forward, ANA’s Alliance for Inclusive and Multicultural Marketing – AIMM – partnered with Billy Porter, Lin-Manuel Miranda, Daniel Dae Kim, Isis King, Jamie Chung and Nicole Scherzinger to create a PSA challenging the entertainment industry to increase diverse and accurate cultural representation in programming and advertising. An extension of AIMM’s #SeeALL movement, television viewers are being driven…

The One Club Returns to “Where Are All The Black People” Name for Annual Multicultural Conference

Stuart Mitchell

Prompted by this year’s rise of the Black Lives Matter movement and in acknowledgment of the ad industry’s continued lack of diversity, The One Club for Creativity has rebranded its annual Here Are All The Black People multicultural conference and career fair back to its original name: Where Are All The Black People. The event, typically held in person in New York, is this year available online to a global audience running September 22-24, and will address the new realities of race, inclusion and diversity in advertising.  The conference features…