Search Results for: TV

ITV publishes Climate Transition Plan

Stuart Mitchell

In what is believed to be a first in the global media industry, ITV has published its initial Climate Transition Plan.  ITV is on track to meeting its net zero target with emissions it controls down 52% compared to a 2019 baseline, and emissions it influences down 17% in the same period. This is being achieved through both the company’s offices and operations, such as solar panels on the roof of a barn in Emmerdale and switching to company hybrid or electric vehicles, and through innovations on ITV’s productions including…

Amnesty slams TV ad ban: ‘Human rights are not political’

Stuart Mitchell

Advertising clearance agency Clearcast says Amnesty International’s work on protecting human rights is ‘political’ Latest advert featuring Olivia Colman and Adrian Lester on perils of mould infested housing will not be broadcast as a result ‘Clearcast are themselves politicising these fundamental issues’ – Sacha Deshmukh Amnesty International UK has sharply criticised the advertising approval agency Clearcast for preventing Amnesty from screening adverts on human rights issues. Amnesty had sought permission to broadcast an advert purporting to be a trailer for a supposed new drama starring award-winning actors Olivia Colman and Adrian Lester. The…

Stop what you’re chewing, Milliways has made its TV debut

Stuart Mitchell

Sky Media has announced that the 2023 Sky Zero Footprint Fund finalist, Milliways, has unveiled its winning advert, marking the brand’s TV debut. The campaign will run until the 21st of April.  Ever wondered what it’s like to chew your dog’s favourite toy or fancied a bite of your office water cooler? These are just some of the absurd scenarios featured in Milliways new ad. The leading plastic-free, plant-based and biodegradable chewing gum brand won £250,000 media value as a finalist in the 2023 Sky Zero Footprint Fund, which will…

75% of the electricity used to make Britvic in Britain now comes from the sun

Stuart Mitchell

75% of the electricity now used to make Britvic soft drinks in Great Britain – from Fruit Shoot to Tango, Robinsons to J2O – is coming from a 160-acre solar farm in Northamptonshire. Providing clean energy to factories in Rugby, London and Leeds, the ten-year solar power agreement covers three quarters of Britvic’s electricity needs in this country – with the aim of reaching 100% solar powered operations in the near future. The solar site, commissioned in January 2024 and operational from today, will generate 3.1 Gigawatts of power, enough…

Clear Channel UK supports Outvertising Live 2023: Advocating LGBTQ+ inclusivity in advertising

Stuart Mitchell

Clear Channel proudly supports Outvertising Live, the annual gathering of advertising’s queer community and allies, which is a celebration of inclusivity and progress.   Organised by Outvertising, a not-for-profit advocacy group for LGBTQ+ individuals in the industry, the event brings together thought leaders and experts to share insights and explore advancements in inclusive advertising practices. Representing Clear Channel in full force, our Queer Channel (ERG) members actively participated in this transformative event, engaging with a diverse audience from across the industry. The event kicked off with a thought-provoking discussion reflecting…