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New research establishes how Official sports fan zones attract new visitors and boost footfall to Out of home venues

Stuart Mitchell

According to research carried out during the Olympic Games by Ocean Outdoor and Opinium, one in three visitors interviewed say they made a specific plan to visit one of the official Team GB fan zones presented by Ocean this summer. More than 700 fan zone visitors took part in the study which sets out to measure the visitor experience, the value for landlords, sponsors and brand partners and the importance of the association with Team GB.    The key findings reveal that: Nearly half of those interviewed (47%) said they…

Out of Home Advertising Drives Significant ROI Gains Through Incremental Budget Reallocation

Stuart Mitchell

A new study released by the Out of Home Advertising Association of America (OAAA) finds that slight reallocations of existing media budgets to Out of Home (OOH) advertising can lead to substantial gains in return on ad spend (ROAS) and key brand metrics. “These findings reveal the powerful role OOH plays in the current media mix and demonstrate that OOH has been an under-invested media channel,” said Anna Bager, President and CEO of OAAA. “OOH performs well throughout the consumer funnel, and the analysis shows how brands can leverage that power by…

Investors Call For Climate Strategy Vote At UK’s Largest Listed Companies

Stuart Mitchell

Local Authority Pension Fund Forum (LAPFF) and CCLA, supported by investors representing £1.6 trillion AUM, have written to the chairs of 76 FTSE 100 companies that have not held a vote on their climate transition plans in the past three years setting out their expectations ahead of next year’s AGM season. The letter notes that investors expect companies to set out credible transition plans, that include Paris-aligned targets and detailed strategies for achieving those goals. To enable shareholders to make informed investment and stewardship decisions, companies should outline their climate…

Vattenfall sets circular economy target for permanent magnets

Stuart Mitchell

Vattenfall has announced its commitment to achieving 100% circular outflow of permanent magnets from their wind farms decommissioned from 2030 onwards. This initiative marks Vattenfall as the first developer to commit to a detailed circular economy target for these crucial components. Permanent magnets are integral to wind turbine functionality, especially for direct drive turbines, and depending on size, turbines are housing between one to eight tons of these magnets. The amount of 1 ton of permanent magnets would be sufficient for use in approximately 20,000 standard home loudspeakers. These magnets…

WFA launches new call for agency cost data

Stuart Mitchell

The WFA is relaunching its Agency Cost Index (ACI) tool to support members as they seek to gain a better understanding of what the costs of using agency services might look like globally. To refresh the voluntary tool, however, it needs more updated, anonymized and aggregated input to ensure that it remains up to date. The voluntary call for data comes following a refresh of ACI to ensure it stays in check with industry trends, and remains one of WFA’s various tools that can help marketers make more informed decisions…