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Gaming worth $184bn globally but advertiser spend is fractional – WARC Global Ad Trends

Stuart Mitchell

Gaming has a vast global audience and is a key driver of culture, yet in-game advertising spend remains stubbornly low, according to WARC Media’s latest Global Ad Trends report, ‘Gaming: Advertising’s untapped opportunity’ released today. Alex Brownsell, Head of WARC Media, says: “Gaming is huge, both in audience and cultural impact, and its highly complex ecosystem spans devices and platforms defying conventional definitions of a channel. Gaming has long been heralded as a vital emerging opportunity for brands, particularly those wanting to reach younger audiences.  “However, in-game advertising spend remains…

CIPR’s Diversity and Inclusion Network release new guide on Disability allyship and advocacy

Stuart Mitchell

A new guide from the Chartered Institute of Public Relations’ (CIPR) Diversity and Inclusion Network is out today, exploring the role and importance of allyship, advocacy, and accomplices in dismantling barriers which exist in the PR industry.  The final instalment in a five-part series of guides is designed to enhance understanding of disability allyship and advocacy by offering practical strategies for how PR professionals can support colleagues and close the gap between industry discourse and tangible change. The guide is part of a free-to-download series of EDI essentials, covering the following…

Recipe and Signature create British Sign Language (BSL) dance challenges on TikTok to tackle fake sign

Stuart Mitchell

In a first of its kind, Signature (the UK’s leading awarding body for British Sign Language and a major charity for deaf communication and language qualifications) launches RE/SIGN – a Tiktok campaign aimed at challenging fake sign language, in partnership with Recipe and The Sweetshop. Increasingly, TikTok is being used for educational purposes; in fact 63% of Gen Z state they have used the platform to learn something new. So naturally, it has become the go-to platform for learning British Sign Language – the official language used by deaf people…

StrawberryFrog honored in the Ad Age Small Agency Awards for ‘purpose-driven’ campaigns.

Stuart Mitchell

This recognition solidifies StrawberryFrog‘s 25 year position as a leader in the advertising industry, highlighting its ability to do what huge clients need and want, and doing it differently than the large corporate agencies.  The award celebrates StrawberryFrog’s strategic and creative excellence and innovation developing powerful brand narratives that resonate deeply with audiences and drive measurable business results. The agency’s unique approach building purpose-driven brand movements sets a new standard for creative marketing in the digital age. “StrawberryFrog is proof that you don’t need a massive organization to make a…

World Nature Conservation Day Video Campaign Calls for Shift to Sustainable Packaging to Protect World’s Vital Forests

Stuart Mitchell

In anticipation of World Nature Conservation Day, Canopy, a solutions-driven environmental non-profit, launched a powerful new video to spotlight the severe environmental impact of paper packaging on the world’s most climate and biodiversity critical forests. World Nature Conservation Day, celebrated globally on July 28th, is dedicated to raising awareness about the importance of preserving and protecting the natural world. As the global demand for paper packaging soars, this timely video aims to highlight the alarming annual loss of 3.1 billion trees for paper packaging, equating to two soccer pitches of…