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Surge in 18–25-year-old new members as National Trust annual report reveals growth of 39%

Stuart Mitchell

The number of new 18–25-year-olds choosing to join the National Trust grew 39% in the last year, the charity’s annual report, released today, has revealed. Young persons’ membership has experienced a surge over the last financial year (March 2024 – February 2025), with over 40,000 new members, suggesting young people are prepared to spend their money and time on immersion in nature, history and beautiful surroundings. Initial insight from the current financial year shows that this trend is set to continue. Overall, young membership of the National Trust has continued…

The National Geographic Society and PepsiCo launch new “Food for Tomorrow” program focused on regenerative agriculture

Stuart Mitchell

The National Geographic Society and PepsiCo announced their collaboration to harness the power of science, storytelling, and education to inspire positive change throughout the global food system, with a focus on regenerative agriculture. The ​​Food for Tomorrow program will support National Geographic Explorer-driven stories and scientists diving into the future of food through breathtaking imagery, moving narratives, applied science-based projects and data visualization maps.  The world’s population is expected to reach 10 billion by 2050, and according to UNESCO reports, if current trends continue, close to 90% of the planet’s…

PRCA announces GovConnex as its Exclusive Public Affairs Partner

Stuart Mitchell

The Public Relations and Communications Association (PRCA) has today announced a new partnership with GovConnex, naming the company its exclusive Public Affairs Partner. GovConnex is a global leader in political intelligence, helping organisations navigate complex political environments with speed and clarity. Its trusted platform streamlines monitoring, research, and stakeholder engagement, enabling professionals to anticipate change and manage risk. This collaboration represents a significant milestone for the PRCA’s public affairs community. Through the partnership, members will benefit from unparalleled access to GovConnex’s expertise and resources, enhancing their ability to engage effectively…

NSC Announces Rising Stars of Safety Class of 2025

Stuart Mitchell

The National Safety Council has announced its 16th class of  Rising Stars of Safety, recognizing 41 safety professionals age 40 or younger committed to improving safety within their organization through impactful initiatives. The award is sponsored by Dow. Featured in the September issue of Safety+Health magazine, the Class of 2025 honorees are: Alex Rigby, Safety and Security Manager, AlexRenew Andrea D. Gonzales, Risk Management Safety Advisor, City of Houston Brittany Jones, Senior Program Manager, Workplace Health and Safety, Amazon Chiara Ajeje, EHS Senior Consultant, Corteva Agriscience CJ Pasciuto, Regional EHS…

CAP – Below Deck Insight? Yes CAP!

Stuart Mitchell

The ASA/CAP have released a post called: Below Deck Insight? Yes CAP!  I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. “You can write about anything” they said. “OK, what about famous cruise-themed reality TV show that follows the life of yachties serving charter guests 5* rated service on a motorised, or sailing, superyacht in the middle of the Caribbean, Mediterranean or Coral Sea, Below Deck?” I replied.  “I mean, er-” ANCHORS AWAY!…