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Introducing: Tony’s Mission Lock – a future-proof legal structure for impact companies

Stuart Mitchell

Tony’s Chocolonely, impact chocolate brand has announced its plan to keep the social impact at the heart of the brands with a new restructuring that they hope will become more common, the message is reproduced below: Introducing: Tony’s Mission Lock – a future-proof legal structure for impact companies  As an impact company that makes chocolate, we’re over the choco-moon to introduce you to our brand-new legal structure, Tony’s Mission Lock. This might be the world’s 1st, but we sure hope it’ll be the 1st of many. Which is why we’re…

UK ad spend grew 8.8% in 2022 to reach £34.8bn

Stuart Mitchell

The Advertising Association / WARC Expenditure Report shows the UK’s ad market grew 8.8% to £34.8bn in 2022, despite a dip in the final quarter of the year. Revised forecasts suggest minimal growth (+0.5%) in 2023, with spend expected to reach £35.0bn, before a 3.9% rise in 2024 to a total of £36.3bn. The revisions follow confirmation that UK advertising spend fell by 5.8% to a total of £8.6bn between October and December 2022, the first time spend had decreased during a fourth quarter since 2009.  2023 projections have been downgraded…

Pinsent Masons advises Carlton Power on development of £200m green hydrogen project portfolio

Stuart Mitchell

Multinational law firm Pinsent Masons has advised Carlton Power on the establishment of a joint venture with Schroders Greencoat for the development of a portfolio of green hydrogen projects in the UK. The joint venture company, Green Hydrogen Energy Company Limited (GHECO), is governed by a shareholders’ agreement between Carlton Power and Schroders Greencoat. The JV will see Carlton Power develop the projects to ready-to-build status, at which point they will transfer to GHECO, and benefit from up to £200 million of funding committed by Schroders Greencoat with an option…

HEINZ® Unveils First Global Creative Brand Platform in Over 150 Years

Stuart Mitchell

HEINZ has announced “It Has to be HEINZ,” a new global platform marking the first time in its 150-year history where the brand is unified under one creative strategy. The campaign pays homage to the brand by celebrating the irrational love people have for HEINZ – from real fans’ personal love affairs with the brand, to the love and care its products are made with. Anchored by Kraft HEINZ’s largest media investment to date, the global creative platform demonstrates the unmatched love generations of people all over the world have…

ING Research talks about the sustainable food packaging choices that don’t come ready-wrapped

Stuart Mitchell

Food and drink producers are facing a sustainability dilemma. The need for eco-friendly packaging is growing, but it costs more and often isn’t as versatile. Faced with anti-plastic regulation and carbon reduction targets, commitment and major investments are needed to increase renewable choices. It won’t be easy, and consumers have a role to play too Plastic packaging is the largest single source of plastic waste in the EU American and European consumers are using more, not less, packaging Plastic packaging is the largest single source of plastic waste in the…