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Fashion industry addicted to greenwashing and fossil-fuel based synthetics

Stuart Mitchell

The world’s biggest fashion brands are fuelling the plastic pollution and climate crises through continued reliance on synthetic fibres made from fossil fuels, finds a new report by Changing Markets. The report, entitled Synthetics Anonymous: Fashion brands’ addiction to fossil fuels, analysed almost 50 major fashion brands; out of these it assessed 46 of the world’s supposedly  most  transparent  brands,  from  high  street  to  luxury,  including  Zara, Primark, H&M and Burberry on the amount of fossil fuel-based materials in their collections and commitments to move away from them. A further…

Ethical Marketing Podcast – 2 – Richard Wilson from Stop Funding Hate about Ad Placement and so much more

Stuart Mitchell

Today we launch the second of our podcasts. This month Hannah and I chat to Richard Wilson from Stop Funding Hate about Ad Placement, GB News, and a whole host of other topics. This month Hannah and Stuart chat to Richard Wilson from Stop Funding Hate about Stop Funding Hate GB News and Ad Placement as well as a whole host of other topics. Richard is the Director and co-founder of Stop Funding Hate, and sits on the Board as an Executive Director. He previously worked in fundraising for Amnesty…

Anglian Water launches new financial framework to issue net-zero based green bonds aligned to new carbon targets

Stuart Mitchell

The Anglian Water Group is the first ever  utility company to publish a sustainability linked bond framework to enable it to launch green bonds connected directly to achieving its interim carbon targets by 2025.  The company is committing to reduce capital carbon by 65 per cent from a 2010 baseline, and operational carbon by 30% from 2019/20 levels, by 2025. Building on its strong track record of utilising green finance, Anglian will be able to raise net zero bonds aligned directly with achieving these tougher targets.  These are the most stretching targets yet from any water company in the UK, as the industry became the first sector…

PRCA speaks out against alleged ‘made-up persona’ as spokesperson

Stuart Mitchell

In response to Business Insider’s report of a niche, publicly traded U.S. aviation company allegedly creating a fake, non-existent corporate spokesperson, the Public Relations and Communications Association (PRCA) Ethics Council has reminded corporations worldwide that such alleged practices could breach the PRCA Code of Conduct. As reported by Business Insider (and further covered by Bloomberg) about the case, a “made-up persona invented by (the company’s CEO and colleagues) “served as the institutional voice of (the company) in stories about the company’s compliance with federal regulations, medical-supply shuttles, and negotiations” with a…

National Breast Cancer Foundation Launches Charitable Partner Learning Center

Stuart Mitchell

National Breast Cancer Foundation (NBCF) is proud to announce the launch of their Charitable Partner Learning Center (CPLC). The CPLC is a proprietary resource for current and potential corporate partners that aims to educate, inform, and steward relationships between companies and nonprofits. NBCF has worked with more than 20,000 corporate partners over the last 30 years, and looks forward to sharing the knowledge and expertise gained along the way. As experts in cause marketing in the breast cancer space, NBCF knows trusting charities, understanding where donations go, choosing the right…