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PepsiCo Foundation Announces 100 New Impacto Hispanic Business Accelerator Grantees

Stuart Mitchell

The PepsiCo Foundation is thrilled to welcome 100 new grantees to the Impacto Hispanic Business Accelerator Program. Established in 2020 with 150 grantees to-date, the program seeks to empower and equip Hispanic food and beverage entrepreneurs with the skills and resources to take their businesses to new heights. After six weeks of intensive training and coaching, in partnership with Accion Opportunity Fund, Allies for Community Business, LiftFund and Prospera, these outstanding individuals will receive $10,000 dollar grants in addition to joining the PepsiCo Foundation Impacto Network.  The PepsiCo Foundation’s Impacto Hispanic Business Accelerator Program aims…

Businesses must overcome a growing crisis in consumer price sensitivity, reveals new DMA research

Stuart Mitchell

New research by the Data & Marketing Association (DMA UK) and Tapestry Research, the Customer Engagement: How to Win Back Customers and (Re)Build Loyalty 2023 report, reveals some important consumer habits in response to the ongoing cost-of-living crisis, which show consumers have become increasingly price sensitive over recent years, with a huge surge in the past year. Discounts and promotions are an increasingly important driver of consumer demand in a challenging economic climate, with 51% of UK adults using them to trial new brands and products (up from 44%). However,…

GingerMay Proudly Joins the B Corp™ Movement to Do Business, Better

Stuart Mitchell

GingerMay, a multi-award-winning global agency for integrated B2B tech communications, today announced its B Corp Certification, a significant achievement that verifies its sustainable values. GingerMay joins a global community of businesses that prioritise social and environmental performance, accountability and transparency, and redefining sustainable success. As environmental awareness grows, expectations of planet-conscious practices are increasing. According to Deloitte, nearly half of businesses (46%) set minimum sustainability thresholds for their partners. GingerMay’s B Corp status not only ensures alignment with the highest ethical benchmarks, but also helps clients demonstrate their green commitments.…

Five Black-owned businesses secure half a million pounds worth of Channel 4 advertising airtime and tailored business advice from Lloyds Bank

Stuart Mitchell

Channel 4 and Lloyds Bank have revealed the five Black-owned companies which will benefit from business support and free TV advertising as part of their Black In Business initiative. In addition to receiving £100,000 worth of airtime, each of the five business owners will also have a TV advert made for them and six months of tailored marketing and business support from Channel 4, Lloyds Bank and social enterprise, DOES. The initiative offers support to small businesses new to TV advertising and comes after research commissioned by Channel 4’s commercial…

Patagonia to Publish The Future of the Responsible Company After Five Decades of Business on its Own Terms

Stuart Mitchell

Patagonia is set to release The Future of the Responsible Company: What We’ve Learned from Patagonia’s First 50 Years, written by the company’s director of philosophy, Vincent Stanley, with founder, Yvon Chouinard. It includes a detailed explanation of Patagonia’s novel ownership structure that made global headlines one year ago.    The Future of the Responsible Company provides the ultimate insider’s view of the essential elements of Patagonia’s business and offers lessons for the future learned from running an examined company. Stanley is responsible for many of the campaigns and initiatives that have made the…