Search Results for: business

Global consumers demand greater AI transparency and explainability from businesses, according to RWS research

Stuart Mitchell

A sharp rise in AI-generated content is prompting global consumers to call for greater transparency from businesses, according to RWS’s global research. Over 80% of consumers believe that AI-created material – including text, images and video – should be clearly labelled, while 62% say that such transparency would increase their trust in a brand, according to research involving 5,000 consumers. RWS’s Unlocked 2025: Riding the AI Shockwave report, based on research across 14 global markets in North America, Europe, Africa and Asia, explores consumers’ sentiment towards AI and the ways…

First-of-its-Kind Gun Violence Prevention Initiative Convenes Health Care and Business Leaders to Curb Impact of Firearm Injuries and Deaths on America’s Youth

Stuart Mitchell

Recently at Northwell Health’s 6th annual Gun Violence Prevention Forum, the Ad Council launched a new gun violence prevention initiative in collaboration with a coalition of health care and business leaders, providing tangible, nonpartisan actions that can help decrease the impact of gun related tragedies on children and teens throughout the country. The new effort is the first national cross-sector youth gun violence prevention campaign with a public health approach and aims to address the fact that firearm injuries have been the leading cause of death for children ages 1…

House of Hackney launches crowdfunding raise on journey to becoming a regenerative business

Stuart Mitchell

Interiors and lifestyle brand House of Hackney is seeking to raise £2 million through a bond offer live on Triodos Bank UK’s crowdfunding platform (triodoscrowdfunding.co.uk) to support its goal of becoming a measurably regenerative business. Founded by Frieda Gormley and Javvy M Royle in 2011, House of Hackney is an interiors brand that inspires people to protect our common home by bringing the beauty of Nature into theirs. With products sold around the world through its e-commerce platform and from its showrooms in London and New York City, its vision…

Iberdrola and Amazon further expand their global renewable energy partnership and harness the AWS cloud to scale Iberdrola’s business

Stuart Mitchell

Amazon and Iberdrola, one of the world’s largest clean energy companies, have added an additional 476 megawatts (MW) of renewable energy PPAs (power purchase agreements) to their global renewable energy partnership, expanding its presence into five countries.  The new power purchase agreements include Amazon’s first PPA in Portugal for 219 MW from the Tâmega Wind Complex, the largest wind farm in Portugal, scheduled to begin construction in early 2025. The partnership also expanded into Spain, with two utility scale PPAs agreed for a total 257 MW of solar and wind…

PRCA launches a ‘FRESH’ approach to the new business pitch process

Stuart Mitchell

The Public Relations and Communications Association (PRCA) unveils its new industry guidelines aimed at improving the new business pitch process in public relations. The PRCA Pitch Forward Principles of Best Practice are designed to ensure a more transparent, fair, and efficient process for both clients and agencies. Research among agencies and clients conducted by the PRCA has revealed that successful pitch processes share certain common principles: they are fair, realistic, ethical, structured, and have a healthy conclusion. The PRCA is now encouraging clients and agencies alike to adopt these principles…