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Shailene Woodley joins forces with Mars and Calm to celebrate how pet adoption can change two lives

Stuart Mitchell

Mars, a leading pet care company behind brands pets and pet owners love including ROYAL CANIN®, WHISKAS®, CESAR®, BANFIELD™, BLUEPEARL™, VCA™ and ANTECH®, is teaming up with award-winning actor Shailene Woodley (“Motor City”, “Paradise”, “Big Little Lies”) and leading mental health company Calm to shine a light on the power of pets for mental wellbeing and to encourage adoption as a path to pet ownership.   Globally, there are around 16 million dogs and cats in shelters waiting to find a home.2 In an effort to help pets in shelters…

CAP updates guidance on age-restricted ads online

Stuart Mitchell

The Committee of Advertising Practice (CAP) has refreshed its guidance on targeting age-restricted ads in online media.   The guidance is designed to help marketers, agencies and media owners make sure ads for products such as alcohol, gambling, cosmetic interventions and food and soft drinks high in fat, salt or sugar (HFSS) are targeted responsibly and away from under-18s, in line with the CAP Code.   The new edition has been made easier to use. It now opens with a two-page summary of the fundamentals of responsible targeting, alongside a contents page…

Circularity in motion: Woolworths rolls out more sustainable bread bags with 30% recycled plastic

Stuart Mitchell

Woolworths will save approximately 50,000 kilograms of virgin plastic each year through a change to its Own Brand sliced bread bags, which are now made from 30% recycled plastic. Launched in June, the low-density polyethylene (LDPE) food grade bags, manufactured by global packaging leader Amcor (NYSE: AMCR, ASX: AMC), are in use across six bread products. Using advanced recycling technology (via the mass balance approach1), the bread bags’ recycled plastics have added to the tens of thousands of tonnes of virgin plastic Woolworths has removed from its supply chain. The…

CAP – Ensure your SAF themed ads can be cleared for take off

Stuart Mitchell

The ASA/CAP have released a post called: Ensure your SAF themed ads can be cleared for take off . I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The aviation industry currently finds itself in a tricky position – a high greenhouse gas emitting sector with ever increasing demand operating in the midst of climate change and the confines of net zero targets. Enter Sustainable…

Barnardo’s calls on all politicians standing in Senedd election to pledge to act for children

Stuart Mitchell

Barnardo’s Cymru has launched their own manifesto at an event at the Senedd, introducing its calls for the next Welsh Government.   Around 60 children and young people who have been supported by Barnardo’s across Wales will be at the Senedd on Wednesday, 1 October meeting with politicians and decision makers and sharing their views on what they feel is important for future generations across Wales.   The 2026 Senedd election comes at a pivotal time for babies, children, and young people in Wales.    Having faced numerous challenges in recent years, Barnardo’s believes…