Search Results for: loneliness

CAP – Eyes down for compliant advertising! Bingo ads and the Advertising Codes

Stuart Mitchell

The ASA/CAP have released a post called:  Eyes down for compliant advertising! Bingo ads and the Advertising Codes. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Ads for bingo products will be treated the same as betting products, so will be subject to the ‘Gambling’ section of the Ad Codes. The Codes state that ads must be socially responsible, and should not portray, condone…

Stagecoach Giving for Good

Stuart Mitchell

Stagecoach are pleased to announce their new partnerships with four national charities as part of their pledge to support the communities they serve. Stagecoach talked about this and Giving for Good on a post from their website copied below: We’re also launching a new initiative, Stagecoach – Giving for Good, to support our ongoing commitment to donate 0.5% of our pre-tax profits every year to charitable causes. Our national charity partners are: Missing People a national charity that offers support to missing children and adults, and their loved ones. The…

Poetic study on ‘atmospheres’ reveals how consumers respond differently to retail spaces and marketing tactics

Stuart Mitchell

Retailers must create ‘atmospheres’ that persuade consumers to spend time and money in their commercial spaces, but in doing so may make some customers feel welcome and others unwelcome – possibly even experiencing negative emotions such as shame, fear and disgust, a new study reveals. Researchers from the Universities of Birmingham and Edinburgh, and ESCP Business School, in London, theorize how individuals’ responses to ‘affective atmospheres’ depends on their personal circumstances, mood, time of visit and who they experience it with. The experts visited highly atmospheric neo-Pentecostal services and Afro-Brazilian…

IPA agencies flex to flexible working arrangements

Stuart Mitchell

In a snapshot poll of 26 of the IPA’s highest-earning agencies, the IPA has learned that 100% are operating with flexible working arrangements, with almost two-thirds favouring a ‘two days a week in the office’ approach. The findings from the 26 agencies that were consulted by the IPA in April 2022 can be broadly split into four groups: those agencies who ask staff to be in the office two days a week; those in the office three days a week; those in 50% of the time; and those with a…

Sodexo builds on its partnership with The Bread and Butter Thing to tackle food insecurity

Stuart Mitchell

The Sodexo Stop Hunger Foundation is extending its work with food redistribution charity, The Bread and Butter Thing (TBBT), to help provide nutritious food for thousands of families in the North of England while at the same time significantly reducing food that would have been waste. The Bread and Butter Thing (TBBT) is an award-winning food redistribution charity. It runs over 60 mobile food clubs, taking affordable food into some of the UK’s most impoverished communities. But food is just the start. TBBT uses surplus food as a catalyst to…