The Sir Alec Reed Prize awarded to UK Youth; a £1 million prize to support young people experiencing poor mental health into employment

The Reed Foundation is awarding a £1 million prize to UK Youth, one of the longest-standing youth charities in the UK.  The Reed Foundation, which owns 18% of the Reed Group, created the £1 million ‘Sir Alec Reed Prize’ in celebration of its Founder, Sir Alec Reed’s 90th birthday and Reed’s 65th year in business. The prize is intended to support young people aged between 16 and 24, who are experiencing poor mental health to secure or keep employment. Alex Chapman, Chair of The Reed Foundation, said: “Statistics show that…

POWERADE Launches the Athletes Code, a Commitment to Supporting Mental Health in Sports

POWERADE has announced The Athletes Code, a commitment to a more inclusive and progressive relationship with athlete partners to support their mental well-being. Launching in partnership with Olympic Gold Medalist and World Cup Champion Alex Morgan, Olympic gold medalist swimmer Tatjana Smith, South African footballer Linda Motlhalo, and Brazilian Paralympic swimmer Douglas Matera, The Athletes Code is a contractual provision that allows athletes to pause their partnership commitments to focus on their mental well-being, without losing their sponsorship. The Athletes Code launches at a time when athletes are under immense…

The Carbon Trust provides guidance on decarbonising fashion in the 2024 ‘Status of German Fashion’ study by the German Fashion Council

The German Fashion Council, in partnership with ebay and Oxford Economics, last month launched its 2024 ‘Status of German Fashion’ study, which aims to serve as a guide for policymakers, industry stakeholders, and businesses to foster collaboration, drive innovation, and ensure the sustainable growth of the German fashion industry. The Carbon Trust has contributed by providing guidance on how to accelerate the decarbonising of the fashion sector, with the following insights and recommendations. Decarbonising fashion: A path to Net Zero – challenges, strategies, and future perspectives The fashion industry is…

CAP – Influencer Marketing – Key Advice Resources

The ASA/CAP have released a post called: Influencer Marketing – Key Advice Resources. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. From infographics and webinars to Insight articles and our AdviceOnline library – we have a whole host of resources on influencer marketing to help marketers and influencers get it right and avoid a run-in with the ASA.  Don’t forget that there are other…

14% Increase In Gen Z And Millenials That Say Businesses Aren’t Doing Enough On Social Issues

A new report finds that there has been a 14% increase in the number of Gen Z and Millennials that expect companies to do more on social issues since 2021 (53% vs 39%).  The Purpose Pulse, which surveyed people in the UK and US, found Gen Z and Millennials are demanding more action amidst low levels of trust. Just under one third of respondents believe business and government can solve today’s big challenges (32% and 29% respectively). This comes at a time of global conflicts, political shifts and national elections,…