Search Results for: services

BP signs sustainable energy agreements with Amazon Web Services

Stuart Mitchell

BP has agreed the first in a series of innovative power deals with Amazon Web Services (AWS) to supply renewable energy to the European data centres that drive the AWS cloud platform. The deal is in line with BP’s growing sustainable power business, which includes tailored Power Purchase Agreements (PPAs) within the corporate sector. Starting in 2021, BP will begin supplying AWS with renewable energy from more than 170 megawatts (MW) of newbuild wind and solar projects in Sweden and Spain – enough renewable energy each year to supply over…

SCS Global Services Launches Sustainability Pilot for Leading Growers and Retailers of Lab Grown Diamonds

Stuart Mitchell

SCS Global Services (SCS) announces the launch of a groundbreaking pilot to audit and analyze lab grown diamonds against a stringent set of sustainability criteria. The pilot audits follow the decision announced earlier this year by the Lab Grown Diamond Council to retain SCS, an internationally recognized third-party certifier and standards developer, to create the world’s first independent ‘product’ sustainability certification standard for diamonds. The market for lab grown diamonds is growing rapidly, creating the need to not only prevent fraud, but independently substantiate and differentiate product sustainability claims. The sustainability performance…

Barnardo’s uses CGI to highlight support services in hard-hitting TV ad campaign

Stuart Mitchell

Computer-generated hyenas symbolising the fear and anxiety felt by bullied children feature in a ground-breaking new Barnardo’s TV advert to be broadcast this evening. The advert, which highlights the charity’s mental health support services, aired for the first time on 3rd September on Channel 4. Depicting a 12-year-old girl feeling distressed and afraid when at school, walking home and in her home via her phone in her bedroom. Through the advert the audience can see that that, because of social media and with most children owning smartphones and other devices,…

American Cancer Society and CVS Health Announce 2nd Annual Campaign to Fund Cancer Patient Services and Breakthrough Research

Stuart Mitchell

The American Cancer Society, the nation’s largest voluntary health organization dedicated to eliminating cancer, announced today the launch of an in-store fundraising campaign at CVS Pharmacy locations across the country, as part of its national collaboration with CVS Health. The funds raised will support cancer patient services programs, breakthrough research, and cancer prevention efforts, including tobacco control, the number one cause of cancer. “We all know someone who has been affected by cancer, some cases of which may have been preventable through increased access to early screenings and detection, education…

CAP – Audio description and other access services

Stuart Mitchell

The ASA/CAP have released a post called: Audio description and other access services. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Audio description (AD) is an additional narration track provided alongside some audio-visual media services. The narration articulates what is happening on-screen for the benefit of blind and partially sighted audience members; for example, describing the movements and body language of characters in a…