Search Results for: services

CAP – Tread carefully: Baby steps towards compliance

Stuart Mitchell

The ASA/CAP have released a post called: Tread carefully: Baby steps towards compliance. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Our article on ads for baby products is now one year old – they grow up so fast! To celebrate its birthday, we’ve prepared some crib notes on ads featuring babies and young children. Let Kids Be Kids Ads must not portray children…

Ocean’s climate targets are validated by the Science Based Targets initiative (SBTi)

Stuart Mitchell

Ocean has reaffirmed its mission to help deliver a net zero economy, supported by the Science Based Targets initiative (SBTi) which has validated Ocean’s climate targets to reduce greenhouse gas (GHG) emissions. The SBTi has approved Ocean’s near-term science based emissions reduction target which will see Ocean will reduce its carbon emissions by 42% by 2030 and reach net zero by 2040. Joining the SBTi ensures that Ocean’s climate action work is in line with the latest science. Taken with the company’s ISO14001 certification, it demonstrates Ocean’s commitment to actively participate in the…

Fairtrade calls for cocoa industry to invest in co-operatives to boost farmer resilience amid market volatility

Stuart Mitchell

As 2025 draws to a close, leading cocoa brands and suppliers face a decisive moment in shaping the future of sustainable supply chains. As many are shifting their strategy in light of upcoming regulations, supply and price volatility, Fairtrade calls on them to ensure their purchasing practices and programme investments put cooperatives at the front and centre.  Strong, member-led co-operatives are crucial to drive sustainable, resilient livelihoods for cocoa farmers beyond the scope or duration of specific interventions, but they can only unlock their transformative potential if they’re backed by…

Uganda Secures Africa’s First Green Climate Fund Result-Based Payment

Stuart Mitchell

The Green Climate Fund (GCF) has approved a US$31 million results-based payment for Uganda in recognition of the country’s measurable success in reducing deforestation and greenhouse gas emissions. The approval is a historic milestone for Uganda and Africa, being the first GCF results-based payment project on the continent. The funding follows the presentation of the project titled “Uganda REDD-plus Results-Based Payment for Emission Reductions (2016–2017)” at the forty-third GCF Board meeting held from 27 to 30 October 2025 in Songdo, Republic of Korea. The Food and Agriculture Organization of the…

New rules and guidance for less healthy food and drink advertising

Stuart Mitchell

Today, the Committees of Advertising Practice (CAP) have published the outcome of their consultation on rules and guidance to implement new legal restrictions on advertising food and drink products. Following formal approval by the Advertising Standards Authority (ASA) and Ofcom, CAP’s regulatory statement confirms how the new restrictions will be administered through the UK Advertising Codes. From 5 January 2026, ads for “identifiable” less healthy food and drink products will be banned from appearing: on television between 5:30am and 9:00pm  in on-demand programme services between 5:30am and 9:00pm   in…