Unlike its Big Tech peers, Amazon’s advertising revenue claims only a small share of total company earnings. Paid search formats remain the core of Amazon’s ad offering, but the company has achieved incremental growth through upper-funnel ad spend and is seeing ad revenue, set to exceed $60bn in retail media alone this year, outpace its overall growth, finds WARC. Alex Brownsell, Head of Content, WARC Media, co-author of the report, says: “E-commerce giant Amazon offers more than retail media advertising—it’s quickly becoming a leading platform for full-funnel activation, with streaming…
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TotalEnergies Inaugurates its Largest Solar Field in Europe
TotalEnergies inaugurates its largest solar power plant cluster in Europe, near Sevilla in Spain. It consists of five solar projects with a total installed capacity of 263 MW. This solar field will produce 515 GWh per year of renewable electricity, equivalent to the consumption of over 150,000 Spanish households, and will avoid 245,000 tons of CO2 emissions per year. Most of the electricity produced will be sold through long-term power purchase agreements (PPAs) and the rest will be sold on the wholesale market. Declared of strategic interest by the Junta de Andalucía,…
IKEA allocates 16,000 hectares of forests for research to further improve responsible forest management
IKEA is taking an important step toward improving global standards in responsible forest management. Together with the European Forest Institute and Preferred by Nature, IKEA will start a research project that will explore, test and scale improved forestry practices, strengthening climate resilience and minimising negative impacts on biodiversity. In this research project, Inter IKEA Group, Ingka Group (the largest IKEA retailer), the European Forest Institute (EFI), and Preferred by Nature together will explore opportunities for biodiversity and climate-smart forestry across various forest types in Europe, starting in forests owned by…
IFC Invests in Immersive Content Platform VUZ to Support Jobs and Incomes
In a move to strengthen jobs and incomes for young creatives, the International Finance Corporation (IFC), a member of the World Bank Group, is investing $5 million into VUZ as part of its $12M Pre-Series C. Launched by a Jordanian founder, VUZ is an immersive content platform that creates, distributes and monetizes premium creator-driven, entertainment, sports, and educational content in augmented reality, and virtual reality. The company has operations throughout the Middle East, parts of Africa, and Asia and currently reaches over 1.2 million active users globally each month, with…
Triodos Bank voted Best Ethical Financial Provider for fourth year running at the British Bank Award
Triodos Bank UK has been recognised for its leading sustainability credentials, being named Best Ethical Financial Provider at the British Bank Awards for the fourth consecutive year. The awards see high-street, fintech and specialist financial providers assessed using reviews and feedback on the Smart Money People website, with over 178,000 votes cast this year by people contributing their customer experience. Triodos Bank was praised by customers for its consistent approach to ethics and its friendly and caring customer service, achieving an overall 4.93 out of five rating from nearly 8,000…