AI accelerates advertising measurement, but advertisers still lack a complete view of ROI

As measurement continues to evolve, WARC, the global authority on marketing effectiveness, has today released The Future of Measurement 2025, a report that explores the latest emerging trends in media and creative measurement. It focuses on three key areas: the growth of marketing experiments, the price measurement gap, and the rise of AI-powered creative testing.  Paul Stringer, Managing Editor Research and Insights, WARC, says: “Once considered the preserve of more advanced advertisers, the next 12 months in marketing measurement will be defined by a growing democratisation of tools and methods.…

Closing the Climate Finance Gap: Indonesia’s Ministry of Finance and Green Finance Institute, UK, Develop Governance Blueprint for the Sustainable Finance Committee

The Ministry of Finance, OJK, and Bank Indonesia are working to establish the Sustainable Finance Committee (SFC), as mandated by Law No. 4/2023, and are currently drafting a supporting government regulation. The Green Finance Institute (GFI), a globally recognised financial institution and expert in green finance, supported by the UK Foreign, Commonwealth and Development Office’s Financial Services Centres of Expertise programme, has taken on a strategic role in Indonesia by working with the Ministry of Finance to develop a White Paper. This document will propose the governance structure for the…

Extreme weather and climate change impacts hit Africa hard

The average surface temperature across Africa in 2024 was approximately 0.86 °C above the 1991–2020 long-term average. North Africa recorded the highest temperature (1.28°C above the 1991-2020 average) and this is the sub-region of Africa which is warming fastest. Extreme heat hit many parts of the continent during 2024, affecting agriculture, labour productivity and disrupting education. Sea surface temperatures were the highest on record, ahead of 2023. Particularly large increases in sea surface temperatures have been observed in the Atlantic Ocean and Mediterranean Sea. Almost the entire ocean area around…

Children’s wellbeing in world’s wealthiest countries took sharp turn for the worse in wake of COVID-19 pandemic – UNICEF

hildren in many of the world’s wealthiest countries saw marked declines in their academic performance, mental wellbeing, and physical health in the period since the start of the COVID-19 pandemic, according to analysis published by UNICEF Innocenti – Global Office of Research and Foresight.   Report Card 19: Child Wellbeing in an Unpredictable World compares data from 2018 and 2022, offering a perspective on how the COVID-19 pandemic and global shutdowns affected children in 43 OECD and EU countries. Since the last comparable Report Card five years ago, the Netherlands and Denmark retained their…

California Water Service Group Details Progress to Reduce Environmental Footprint, Enhance Corporate Citizenship in 2024 Sustainability Report

In its 2024 Sustainability Report and Analyst Download published recently, California Water Service Group (Group) highlights recent and ongoing emissions reductions, water quality and infrastructure investments, employee development opportunities, corporate responsibility efforts, and more. The 2024 Sustainability Report showcases progress made in Group’s four key focus areas, including:Protecting the planet Reducing Scope 1 and 2 greenhouse gas emissions by 23.5% over base year 2021. Spending almost $3 million on emissions-reducing energy solutions, such as LED lighting retrofits, EV charger installations, and new HVAC controls. Achieving a B- on both its…