Search Results for: services

“Who’s Saving Who?” Flips the Script on Traditional Blood Donation Messaging

Stuart Mitchell

In a striking departure from traditional blood donation campaigns, Canadian Blood Services has launched a new national brand platform that shifts the spotlight from patients to the people who make donation possible: the donors themselves. Developed by Toronto-based independent agency Diamond, “Who’s Saving Who?” reimagines the donation experience by flipping the script to show how it can be deeply personal and rewarding, not only for those whose lives are saved, but also for those who give. At the heart of the campaign is a powerful insight: “What you get when…

Amid uncertainty, global tax leaders are doubling down on transparency and digitalization, while sustainability’s impact grows: New Deloitte survey

Stuart Mitchell

As tax policy evolves on the global stage, Deloitte’s 2025 Global Tax Policy Survey gathered insights from more than 1,100 tax and finance executives across 28 countries, uncovering critical insights into the evolving landscape. The survey, now in its 12th year, revealed transparency and reporting and digitalization as enduring key priorities, while sustainability policy is having a growing impact on organizations amid ongoing regulatory uncertainty. “As they grapple with widespread uncertainty, global organizations are focusing on what they can control as the tax function undergoes significant policy shifts with the…

Global newsbrand ad spend down to $32.3bn this year as advertisers increasingly favour user generated content

Stuart Mitchell

The advertising industry has a breaking news problem. Today’s abundance of hard news stories – from trade wars to armed conflicts – draw audiences but not ad dollars to content publishers and broadcasters. Globally, newsbrand ad spend is forecast to fall to $32.3bn this year, a 33.1% decrease from 2019, per WARC Media, and is forecast to remain flat through 2026. For magazine brands, spend is forecast at $3.7bn in 2025, a 38.6% slump since 2019.  Alongside content and safety concerns, brands are favouring global digital platforms like Google and…

Birds, beetles and butterflies: conservationists reveal wildlife affected by UK fires

Stuart Mitchell

The National Trust has laid bare some of the varied species of wildlife that have been affected by April’s spate of wildfires. After the driest March in decades, and warmer than average temperatures in April, the UK has had one of the worst fire seasons on record. Fires in recent weeks have included one spanning 1,600 hectares – roughly 400 times the size of Cardiff’s Principality Stadium – at the National Trust’s Abergwesyn Common in Powys, Mid Wales. The blaze damaged vast areas of prime habitat for small mammals and…

Royal London and Turn2us extend partnership to break down barriers to financial security with £2 million donation

Stuart Mitchell

Royal London, the UK’s largest life, pensions and investment mutual, recently announces a £2 million boost to its partnership with Turn2us, a leading charity dedicated to ending financial insecurity in the UK.   Royal London has contributed over £1.4 million to the partnership since the collaboration began in 2021, primarily supporting the Turn2us helpline, which provides vital, immediate, assistance to those struggling financially.  Building on the success of the past three years, Royal London plans to support with an additional £2 million over the next three years. Aligned to its purpose1,…