Search Results for: services

The Ad Council’s 70th Annual Public Service Award Dinner Galvanizes Media and Marketing Industries to Unite for Change

Stuart Mitchell

Last month on December 5, the Ad Council, America’s leading organization harnessing the power of communications for social change, held its Annual Public Service Award Dinner. Bob Iger, CEO of The Walt Disney Company, was honored for the company’s outstanding corporate citizenship, including its support for multiple Ad Council efforts. Held at the Glasshouse in New York City, the event raised a record-breaking $9.2 million to support the nonprofit and its national social impact campaigns. The event was co-hosted by Honorary Oscar recipient and Emmy Award-winning actress Angela Bassett and…

Three Quarters of Marketers Increasing Investment in Brand Ambassador Programs

Stuart Mitchell

New independent research by global creator agency, Billion Dollar Boy, shows brand ambassadors are on the rise, with 61% of marketers across the US and UK having increased investment over the past 12 months. The rate of increase is set to accelerate into 2025, with the survey finding an extra 73% of marketers are planning to invest more in ambassador programs over the next 12 months. This upward trend is particularly prevalent among US marketers, with 85% planning spending increases over the next year compared to 61% of UK marketers.…

Innovid Partners with 51ToCarbonZero in Move Toward Net-Zero

Stuart Mitchell

51toCarbonZero (51-0), the only net-zero platform powering growth for marketing and advertising leaders, today announced that it has been selected by Innovid, an independent software platform for the creation, delivery, measurement, and optimization of advertising across CTV, linear, and digital, to help reduce its carbon footprint. In its journey toward net-zero, Innovid is prioritizing sustainability across all of its products and solutions. Partnering with 51-0 will enable the business to swiftly identify opportunities to reduce carbon and save money via more efficient operations, while also strengthening its partnerships with agencies…

Glastonbury’s support for charities and good causes reaches £5.9m in 2024

Stuart Mitchell

Glastonbury Festival have posted infprmtation on their charitable donations over the past year on a post on their website here. Supporting causes close to our heart is fundamental to Glastonbury Festival and we are delighted that once again we have been able to help fund a range of inspiring initiatives in 2024. It is thanks to your support for the Festival that these donations and charitable payments have been possible and together we have been able to help those facing challenges across the world. By the end of 2024, we…

Royal Appointment Shines Light on Disability Advocacy

Stuart Mitchell

Capability Scotland have welcomed Her Royal Highness The Duchess of Edinburgh as their new royal patron, continuing their longstanding connection with the Royal Family. The Duchess of Edinburgh’s appointment comes as a significant moment for the charity, which has been at the forefront of supporting disabled people for over 75 years. The announcement aligns with the International Day of People with Disabilities, a fitting moment to highlight their commitment to empowering disabled people and promoting inclusivity. Capability Scootland say: Former Royal Patron, the late Prince Philip, supported us for over…