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New Hanes #MaskAround Campaign Encourages Americans to Wear Face Masks as Brand Donates 1 Million Masks to Those Experiencing Homelessness

Stuart Mitchell

Hanes, is underscoring the importance of wearing a face mask in public with the launch of its #MaskAround campaign. Hanes is also donating 1 million masks to those experiencing homelessness across the country. According to a survey commissioned by Hanes[1], 51% of Americans wear a face mask all the time when outside their homes, while 71% wear a mask to a grocery store or retail location. The U.S. Centers for Disease Control and Prevention advises that cloth face coverings are a critical tool in the fight against COVID-19 that could…

Girl Scouts of the USA Launches CircleAround™ Powered By Girl Scouts: A Media Company and Brand for Women that Gives Back

Stuart Mitchell

Girl Scouts of the USA have announced the launch of CircleAround Powered By Girl Scouts, a media brand and online destination targeted to meet the needs of today’s women. CircleAround’s mission is to present a compelling, inspiring and trusted content site for women that is grounded in the values women share with powerful content tailored for women with specific messages of commonality, positivity, and usefulness.  CircleAround will curate content pieces covering Inspiration, Wellness, Work, Money, Parenting, Relationships, and News. Content in the forms of articles, long and short form blogs,…

To mask or not to mask: Mower study reveals how Americans are coping during COVID-19

Stuart Mitchell

While Americans continue to grapple with the COVID-19 pandemic, almost three in four say they wear face coverings everywhere they are required—with Northeasterners, Democrats and older generations most likely to mask up. As for sending kids back to school, 34% are comfortable doing so as long as masks are mandatory while 23% want to wait until a vaccine or treatment becomes available. These are among the results of a study of 1,020 U.S. adults conducted by independent marketing, advertising and public relations agency Mower to better understand concerns and behaviors…

Compassion Launches Second Wave of #RethinkFish Campaign to Push for Change in Fish Welfare Provision

Stuart Mitchell

Compassion in World Farming is boosting its efforts to improve the lives of the trillions of fish killed annually for human consumption, by launching phase two of its #RethinkFish campaign, encouraging the five major global fish certification schemes to set minimum standards to protect fish welfare. Fish are sentient beings. They can feel pain, stress, and fear, as well as experience positive emotions, social bonds, and advanced intelligence. Raising awareness of their sentience – not a well-recognised trait in fish – was the focus of Compassion’s original #RethinkFish campaign launched…

The Climate Pledge and the We Mean Business Coalition Partner on Comprehensive Effort to Drive Companies to Adopt More Ambitious Carbon Reduction Goals

Stuart Mitchell

Amazon and We Mean Business, a global nonprofit coalition working with businesses to accelerate the transition to a zero-carbon economy, today announced they have partnered to establish the world’s most comprehensive effort to drive companies to adopt more ambitious carbon emissions reduction goals. The We Mean Business coalition works with over 1,200 companies, with a total market capitalization of more than $24.8 trillion, to drive business action and policy ambition on climate change and increase chances of limiting global warming to 1.5°C. The partnership will: Encourage companies to take a…