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Read ‘n’ weep: child literacy on decline as children fail to identify Aslan and Dorothy Gale

Stuart Mitchell

Sainsbury’s research reveals that child literacy is on the decline in the UK, with children unable to identify once popular fictional characters. Just 22% of children know the Chronicle of Narnia’s Aslan, 10% The Wizard of Oz’s Dorothy Gale and 3% Charlotte Web’s Charlotte.  Instead, children are finding inspiration online, with 30% able to identify Jojo Siwa, an American YouTubber and dancer, 24% recognising Surprise Toys, a YouTube channel dedicated to watching people unwrap toys, and 18% identifying YouTuber Zoella. The news comes as research from Sainsbury’s reveals that just…

Power to Change wins Community Energy Award for CORE and Next Generation programmes

Stuart Mitchell

Power to Change has secured a Community Energy Award in recognition of its two pioneering energy programmes. The trust beat Electricity North West, Friends Provident Foundation and UK Power Networks to scoop the Community Energy Finance Award at a ceremony in London on October 18th. The Community Energy Awards celebrate the best and most innovative projects in the community energy sector, as well as the funders and advisers who have achieved the biggest impact, through grant funding, debt finance, community shares or funding platforms. Power to Change invested some of…

American Diabetes Association® Launches Count Me In Campaign to Change the Numbers on the Diabetes Epidemic: Can We Count You In?

Stuart Mitchell

This November, the American Diabetes Association (ADA) is highlighting the numbers that matter most when it comes to those living with, at risk and supporting those with diabetes. Count Me In is not just an awareness campaign; it is a call to action for all of us. Visit diabetes.org/CountMeInADA to answer the call today. In November, show your solidarity, whether you have diabetes, you’re supporting someone who has it, or you’re a caregiver, health care provider, or friend. Raise your voice, mark your fist and share your image on social…

New lobbying guidance welcome but still fails to address fundamental problems says CIPR

Stuart Mitchell

CIPR welcomes new guidance from the Registrar of Consultant Lobbyists and is pleased that our responses to both consultations – in relation to registerable communications and codes of conduct, respectively – have been accepted and will be reflected in the next revision of the guidance. However, there remains concerns that the overall legislation still does not go far enough in providing the public with access to meaningful and accurate information about lobbying beyond consultant lobbying. “These changes are welcome and the Registrar has done a great job within his remit,…

Yext Takes Aim at Online Misinformation with First Ever Ad Campaign “The Man Without the Answers”

Stuart Mitchell

Yext, Inc., the Search Experience Cloud company, has launched its first-ever advertising campaign, tapping creative agency powerhouse TBWA\Chiat\Day NY to develop its provocative new platform, “The Man Without the Answers.” With research conducted by Yext revealing 82% of answers about brands online are unverified, the company has taken aim at the spread of misinformation with its new creative campaign. The central piece is a hero 90 second campaign video by award-winning director Kenny Herzog, which takes a comical approach to the spread of fake news and misinformation on the internet. While…