With its first-place ranking in the largest global study on corporate responsibility (CR) of its kind — released by Reputation Institute — The LEGO Group is giving new meaning to its purpose of “inspiring the builders of tomorrow.” The LEGO Group — headquartered in Denmark and best known for its interlocking plastic bricks first manufactured in 1947 — earned the top spot in the 2019 Global CR RepTrak. The study, conducted by Reputation Institute, a global technology-driven provider of reputation measurement and management services, calibrated the perceptions of more than…
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