Tag: Ad Council

Americans’ Trust in Messengers Varies Widely by Age, Political Views, Geography

Stuart Mitchell

A new report released by the Ad Council Research Institute (ACRI) finds notable differences across generational, political and geographic lines in who Americans trust for information about important social issues and what motivates them to take action. The 2022 Trusted Messenger Survey, an ongoing, annual exploration that began in 2021, offers important insights for brands, causes and civic groups working to educate and inspire the American public at all levels on these and other topics. For the report, ACRI conducted a quantitative survey and qualitative interviews to ask Americans who…

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TVB and Ad Council partner with local TV stations to prevent drunk driving over the holidays

Stuart Mitchell

The Television Bureau of Advertising (TVB), in partnership with the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) and the Ad Council’s “Buzzed Driving is Drunk Driving” PSA campaign, have announced the 19th annual Project Roadblock initiative, in which local broadcast TV stations donate advertising air time to make travel on the roads safer during the holiday season. Drinking and driving is a serious public safety issue and is on the rise. According to the latest NHTSA data, fatalities in alcohol-impaired driving crashes increased by 14.3% (10,196 to…

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The Ad Council Appoints 18 New Members to Its Board of Directors

Stuart Mitchell

The Ad Council, America’s leader in using the power of communications to drive social impact, elected 18 new members to its Board of Directors during its fall meeting held earlier this week with both virtual and in-person elements. The non-profit organization’s Board is chaired by Jacki Kelley, CEO, Americas, dentsu. Vice Chairs include Tara Walpert Levy, VP, Americas, YouTube and Diego Scotti, Executive Vice President and Chief Marketing Officer at Verizon. Since its inception, the Ad Council has been at the forefront of driving the communications industry’s efforts toward positive…

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Ad Council Announces $65 Million Multi-Year Mental Health Initiative

Stuart Mitchell

Half (49%) of American residents ages 16 to 65 say they have a mental health condition, and of those who report a condition, only about half (48%) say they’re getting help or treatment, according to a new study conducted in May to June 2022 released today by the Ad Council. Additionally, 43% do not feel comfortable talking to people close to them about their emotions and how they are feeling. To address the mental health crisis throughout the U.S. and encourage people to take steps to support their mental health,…

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Ad Council and Leading Tech Companies Team Up on Coordinated Efforts to Educate Youth and Parents on the Dangers of Fentanyl

Stuart Mitchell

The Ad Council, as part of a coordinated public awareness effort announced earlier this year, has launched part one of a holistic approach to tackle the overdose crisis. Educating young Americans about the dangers and prevalence of fentanyl, the first phase of the campaign is funded by leading technology companies Snap and YouTube, with a separate campaign in partnership with Meta that focuses on informing parents of the drug’s dangers launching this Fall. Drug overdose-related deaths have skyrocketed in recent years, with 2021 seeing a 52 percent increase over the…

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