Tag: Ad Council

Nickelytics, Serve Robotics, and The Ad Council Partner on Innovative Smokey Bear Out-of-Home Advertising Campaign

Stuart Mitchell

Nickelytics, a venture-backed B2B adtech startup that allows brands to execute hyperlocal out-of-home advertising campaigns, today announced the launch of one of the first major OOH ad campaigns to be placed on robots. The mobility company partnered with Serve Robotics, the leading autonomous delivery company, and the Ad Council to introduce one of the longest running public service campaigns in history to an innovative new format: delivery robots. The Ad Council’s beloved Smokey will be wrapped around select Serve delivery robots in a new campaign to increase wildfire prevention awareness…

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Coalition of Nearly 50 Organizations Launch‘Tear the Paper Ceiling’ Campaign

Stuart Mitchell

Nonprofit organizations the Ad Council and Opportunity@Work, alongside nearly 50 national organizations and companies, launched Tear the Paper Ceiling. Announced at an event co-hosted with LinkedIn, the national public service advertising (PSA) campaign calls on businesses and decision makers to remove the barriers blocking 50% of workers in the U.S. from accessing upward mobility. The PSAs encourage employers and workers alike to join the movement to tear the “paper ceiling” – the invisible barrier that comes at every turn for workers without a bachelor’s degree. The multiyear campaign aims to…

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New Mental Health PSA from Seize the Awkward Encourages Young Adults to Say “We Can Talk About It”

Stuart Mitchell

The national Seize the Awkward campaign has released new Public Service Advertisements (PSAs), “We Can Talk About It,” to inspire young adults (16–24) to start conversations around mental health with friends. The award-winning communications program, a joint effort from the American Foundation for Suicide Prevention (AFSP) and The Jed Foundation (JED) in collaboration with the Ad Council, promotes mental wellness to reduce the risk and rate of suicide among young adults. According to new data from the CDC, the suicide rate among young people aged 15 to 24 rose 8%…

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New PSAs Inspired by Real Adoption Stories Motivate Parents to Consider Adopting Teens From Foster Care

Stuart Mitchell

The U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF), AdoptUSKids, and the Ad Council has launched new emotional public service advertisements (PSAs) that encourage prospective parents to adopt teens from foster care. Created by Durable Goods, the PSAs are inspired by the stories of real adoptive families that highlight how rewarding adoption is for both parents and teens. “Our goal for these new PSAs is to continue to share poignant and emotional stories as genuine as the teens and parents who inspired them. Through…

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Ad Council Launches Inaugural Career Accelerator Program in Partnership with HBCUs

Stuart Mitchell

The Ad Council has announced a new career accelerator program designed to foster the next generation of talent in the advertising and marketing industry. The inaugural program began on October 17th and run 5 weeks, providing participants with education and hands on experience in all facets of the advertising and marketing industry, including AdTech, analytics, communications, creative development, influencers, media, research, social, strategy and more. “The Ad Council is such a rare nexus of advertising, marketing, tech, and purpose, and we are in a unique position to change how our…

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