Tag: Ad Council

NHTSA and the Ad Council launch new campaign to combat marijuana-impaired driving: “If You Feel Different, You Drive Different”

Stuart Mitchell

The U.S. Department of Transportation’s National Highway Traffic Safety Administration and the Ad Council today launched a new national campaign to encourage individuals to recognize that when they’re high on marijuana they shouldn’t drive. Created pro bono by award-winning agency Reprise Digital, the multimedia communications campaign features the tagline, “If You Feel Different, You Drive Different.” According to NHTSA’s most recent national roadside survey, between 2007-2013 there was a 48% increase in weekend nighttime drivers who tested positive for a form of cannabis.* Although several states have legalized marijuana use, driving…

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Ad Council Announces New Members of Board of Directors

Stuart Mitchell

The Ad Council, America’s leading non-profit organization dedicated to using communications to drive social change, elected new members to its Board of Directors at its Spring meeting yesterday. The Board is chaired by Linda Boff, Chief Marketing Officer of GE. New members of the Ad Council Board of Directors include: Sabah Ashraf, CEO, North America, Superunion Tina Edmundson, Global Brand Officer & Luxury Portfolio Leader, Marriott International Tim Ellis, EVP & Chief Marketing Officer, NFL Konrad Feldman, Co-founder & CEO, Quantcast Rita Ferro, President, Disney Advertising Sales Constance Cannon Frazier,…

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Kode With Klossy Partners with the Ad Council’s She Can STEM Campaign to Celebrate the Bright Futures of Girls in STEM

Stuart Mitchell

The Ad Council’s She Can STEM campaign has joined forces with Karlie Kloss’s nonprofit organization, Kode With Klossy, to show girls how exercising their minds – using science, technology, engineering and math (STEM) – is the first step to changing the world. In a new PSA (public service advertisement), launching today to coincide with Pi Day, supermodel and entrepreneur Karlie Kloss is joined by a team of bold, confident young girls who exercise their STEM skills through exciting coding projects, which help inspire self-confidence and creative thinking. “When we create…

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New Meal Prep Tool Helps Users Save Food, Money, Environment

Stuart Mitchell

The Save The Food campaign has released a new, free digital tool that offers a different take on meal-prepping—helping users not only eat healthy, but save food, money and the environment in the process. “Meal Prep Mate” is the latest resource from Ad Council and the Natural Resources Defense Council’s national public service campaign aimed at reducing the massive amount of food that is wasted by consumers in the U.S. and all of the money and resources trashed along with it—from water to energy and more. “Nobody puts time, money…

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The Shelter Pet Project Launched New #AdoptPureLove Campaign Starring Olivia Munn, Logan Ryan and Rachel Bloom on Valentine’s Day

Stuart Mitchell

Actress Olivia Munn can attest that nothing quite compares to the unconditional love of an adopted shelter pet. Munn, along with actress Rachel Bloom and NFL star Logan Ryan are sharing their stories in the new #AdoptPureLove campaign from the Shelter Pet Project, a collaborative effort between the Ad Council, the Humane Society of the United States and Maddie’s Fund®. The campaign, which encourages shelter pet adoption by highlighting the unique bond between adopted shelter pets and their owners, was created with the help of award-winning marketing communications brand J.…

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