Tag: Ad Council

Square Enix and Ad Council Form Groundbreaking Partnership Against Bullying

Stuart Mitchell

The Ad Council will work with Square Enix, Inc. to include KINGDOM HEARTS III characters in the anti-bullying campaign, Because of You, with the goal of inspiring teens to build a more inclusive and welcoming community. A new PSA featuring iconic characters from the KINGDOM HEARTS franchise encourages teens to consider the impact that their actions—positive or negative—can have on peers. The innovative program marks the first time the Ad Council has created a PSA with a video game publisher on a social good effort.  Featuring footage from the new…

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AdTheorent Taps the Power of Relationship Targeting to Drive Shelter Pet Adoption

Stuart Mitchell

AdTheorent, Inc., a digital advertising leader using advanced machine learning technology and solutions to deliver real-world value for advertisers and marketers, today announced campaign results from the Ad Council’s “Shelter Pet Project,” a digital advertising campaign co-sponsored by The Humane Society and Maddie’s Project. The primary campaign objective was to drive deep funnel visits to the pet adoption page on the Web site theshelterpetproject.org.  AdTheorent used its Relationship Targeting capability to drive pet adoption consideration. The Challenge:2.4 million healthy and treatable pets are currently in shelters and the goal of…

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Nearly 1 in 3 Americans think “Bigfoot” being real is more likely than retiring comfortably; AARP and the Ad Council help them get on track with new PSAs, resources

Stuart Mitchell

Nearly 1 in 3 people approaching retirement age (28%) think they’re more likely to learn Bigfoot is real than to save enough to retire comfortably, according to a recent survey from AARP and the Ad Council. To empower more Americans to take steps to get on track with their savings, AARP and the Ad Council today announced new public service advertisements (PSAs) and resources on AceYourRetirement.org. 7 in 10 Americans (68%) approaching retirement have less than a year’s income saved for retirement, according to the National Institute on Retirement Security.**…

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The Ad Council’s 65th Annual Public Service Award Dinner Honors IBM Chairman, President and CEO Ginni Rometty, Celebrates the Power of Communications for Social Change

Stuart Mitchell

The Ad Council, America’s leading non-profit organization dedicated to using communications to drive social change, held its 65th Annual Public Service Award Dinner honoring Ginni Rometty, Chairman, President and CEO of IBM. Trevor Noah, host of Emmy and Peabody Award-winning “The Daily Show,” along with correspondents Desi Lydic and Michael Kosta, emceed the event, which featured a live performance from Shine MSD Marjory Stoneman Douglas High School students from Parkland, Florida, and Applause, a performing arts program in New York City. The event was held at the New York Hilton…

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American Lung Association and the Ad Council Launch Spanish Language PSA Campaign to Increase Awareness of Lung Cancer Screening among the Hispanic Community

Stuart Mitchell

To raise public awareness of lung cancer—the leading cancer killer of women and men—during Lung Cancer Awareness Month, the American Lung Association‘s LUNG FORCE initiative and the Ad Council today launched Spanish language messaging for its “Saved By The Scan” campaign to educate the Hispanic community about the lifesaving lung cancer screening. First launched on World Lung Cancer Day last year, “Saved By The Scan” is the only national public service advertising (PSA) campaign to educate Americans about the groundbreaking lung cancer screening for those at high risk for the…

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