The Shelter Pet Project Launched New #AdoptPureLove Campaign Starring Olivia Munn, Logan Ryan and Rachel Bloom on Valentine’s Day

Actress Olivia Munn can attest that nothing quite compares to the unconditional love of an adopted shelter pet. Munn, along with actress Rachel Bloom and NFL star Logan Ryan are sharing their stories in the new #AdoptPureLove campaign from the Shelter Pet Project, a collaborative effort between the Ad Council, the Humane Society of the United States and Maddie’s Fund®. The campaign, which encourages shelter pet adoption by highlighting the unique bond between adopted shelter pets and their owners, was created with the help of award-winning marketing communications brand J.…

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Top Animal Welfare Organizations Launch Innovation Showdown Seeking Lifesaving Ideas for a Chance at up to $350,000 investment

The 2018 Innovation Showdown, which launches today, invites organizations and companies to compete for the chance at an investment of up to $350,000 for innovative ideas to save animal lives and get feedback from the nation’s top animal welfare experts.  Recognizing and rewarding lifesaving innovation has been an area of focus for many of the nation’s top animal welfare organizations. The 2018 Innovation Showdown is a collaborative project with a goal to spark lifesaving creativity to help the animal welfare industry reduce the number of animals euthanized in this country.…

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