Tag: Aditya Birla Group

This Diwali Aditya Birla Group urges Millennials to #BlurTheBoundaries

Stuart Mitchell

This Diwali, Aditya Birla Group urges millennials to celebrate inclusivity and #BlurTheBoundaries. Conceptualized & executed by Tonic Worldwide, Aditya Birla Group’s latest Diwali campaign tells an insightful story of celebration and inclusion in a unique way through Facebook Thumbstoppers.  The campaign features a young student studying abroad reminiscing about Diwali back home and how at the same time, his classmates from other nationalities dressed in Indian attire, join to celebrate Diwali with him, as a family. The theme of inclusion and encompassing all was brought keeping in mind Aditya Birla…

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Aditya Birla Group & Tonic Worldwide Launch #FiltertheFuture

Stuart Mitchell

This World Environment Day the Aditya Birla Group have taken a pledge towards doing their bit to ensuring a green environment with the introduction of the first ever Plantable Filters on social media platform Facebook. These filters are features that can recognize human faces in photos in order to suggest graphics, like borders or stickers, to accompany our posts. Under this unique concept, which is designed by Tonic Worldwide, with every Plantable Filter that’s used on Facebook, the Aditya Birla Group promises to plant a tree – with a pledge to #FiltertheFuture. Every year we…

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