Aditya Birla Group & Tonic Worldwide Launch #FiltertheFuture

This World Environment Day the Aditya Birla Group have taken a pledge towards doing their bit to ensuring a green environment with the introduction of the first ever Plantable Filters on social media platform Facebook. These filters are features that can recognize human faces in photos in order to suggest graphics, like borders or stickers, to accompany our posts. Under this unique concept, which is designed by Tonic Worldwide, with every Plantable Filter that’s used on Facebook, the Aditya Birla Group promises to plant a tree – with a pledge to #FiltertheFuture.

Every year we find a lot of conversation and buzz across various across social media platforms on World Environment Day, where people talk about the need to protect our environment from the dangers of pollution, but rarely does this talk translate into concrete and sustainable action. Through the #FilterTheFuture concept, conceptualized and designed by Tonic Worldwide, the Aditya Birla Group reaffirms its commitment to the environment by helping consumers plant trees.


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