Tag: Millennials

Millennials And Gen X Donors Are keen to leave a Legacy Gift in their Will

Stuart Mitchell

Nearly half of Millennials and Gen X consumers are currently considering leaving a legacy gift to charity in their will, according to new research from WPNC. The integrated marketing agency’s study – Lifelong Legacy: The Value of Will Donations from Millennials and Gen X, published today – reveals 44% of people in these age groups have already given thought to donating through their will. Given that the poll also shows 87% of Millennials and 70% of Gen X haven’t yet written a will, this represents a huge opportunity for charities…

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Millennials most willing to trust marketing

Stuart Mitchell

According to the Data & Marketing Association’s (DMA) latest research, ‘Millennials’ appear to be the most willing to trust marketing messages, having significantly higher levels of trust than older generations. On average, 53% of ‘Millennials’ trust marketing mediums, compared with just 40% for ‘Gen X’ and 29% for ‘Baby-boomers’. Baby-boomers are less trusting across almost all the marketing channels surveyed for, except messages received by mail (53%) or in face-to-face interactions (50%) – the latter is something all generations appear to have a high level of trust with. Email is…

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Millennials driving high net worth parents and grandparents in a shift to sustainable investing

Stuart Mitchell

A new research series from Barclays Private Bank on the intergenerational transfer of wealth shows that ESG investing has been brought into wealthy families’ consideration by the younger generations. This has led to increasing family allocations to sustainable assets and is acting as a common ground for the different generations in financial planning, despite competing priorities and different views towards risk. Barclays Private Bank’s Smarter Succession: The Challenges and Opportunities of Intergenerational Wealth Transfer research, undertaken by global intelligence business Savanta, identified that two thirds (68 per cent) of older…

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This Diwali Aditya Birla Group urges Millennials to #BlurTheBoundaries

Stuart Mitchell

This Diwali, Aditya Birla Group urges millennials to celebrate inclusivity and #BlurTheBoundaries. Conceptualized & executed by Tonic Worldwide, Aditya Birla Group’s latest Diwali campaign tells an insightful story of celebration and inclusion in a unique way through Facebook Thumbstoppers.  The campaign features a young student studying abroad reminiscing about Diwali back home and how at the same time, his classmates from other nationalities dressed in Indian attire, join to celebrate Diwali with him, as a family. The theme of inclusion and encompassing all was brought keeping in mind Aditya Birla…

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