Aditya Birla Group & Tonic Worldwide Launch #FiltertheFuture

This World Environment Day the Aditya Birla Group have taken a pledge towards doing their bit to ensuring a green environment with the introduction of the first ever Plantable Filters on social media platform Facebook. These filters are features that can recognize human faces in photos in order to suggest graphics, like borders or stickers, to accompany our posts. Under this unique concept, which is designed by Tonic Worldwide, with every Plantable Filter that’s used on Facebook, the Aditya Birla Group promises to plant a tree – with a pledge to #FiltertheFuture. Every year we…

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Animals Matter To Me & Tonic Worldwide launch #TurnOnTheWoofer Campaign

Animals Matter To Me, an Indian animal NGO committed to animal welfare has got together with Tonic Worldwide to tackle the stress and restlessness dogs go through every year during Diwali due to noise pollution, Animals Matters To Me. Tonic state: “Though we love Diwali campaigns (great opportunities to do stellar social media campaigns) we understand that not everyone is having a blast during the festive season. For dogs, it’s no less than an apocalypse. Even the most happy-go-lucky pet could be trembling, shaking and barking more amidst the celebrations. Diwali…

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