Tag: ads

CAP – Wait a minute, Mr Postman – Delivery charges in ads

Stuart Mitchell

The ASA/CAP have released a post called: Wait a minute, Mr Postman – Delivery charges in ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Internet shopping has a lot going for it. Along with avoiding the crowds, you can also find what you want, when you want and then instantly compare the prices with other businesses. With internet shopping becoming part and parcel…

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CAP – Taking care with ads for self-care

Stuart Mitchell

The ASA/CAP have released a post called: Taking care with ads for self-care. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Self-Care refers to the actions that individuals take for themselves, on behalf of and with others, in order to develop, protect, maintain and improve their health, wellbeing or wellness.  Because of the on-going pandemic, this year has been a significant challenge for everyone…

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CAP – Consulting on new guidance on ads for ‘loot boxes’ and other in-game purchases

Stuart Mitchell

The ASA/CAP have released a post called: Consulting on new guidance on ads for ‘loot boxes’ and other in-game purchases. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We have published a consultation on proposals to introduce new formal guidance on advertising in-game purchases, including the random-item purchases commonly known as ‘loot boxes’. What are in-game purchases? Within modern video games and apps, it…

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CAP – Targeting and placement of ads

Stuart Mitchell

The ASA/CAP have released a post called: Targeting and placement of ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We’re living in strange and unprecedented times, but with all of the change and uncertainty one thing remains – marketers still have a responsibility to follow the Ad Rules.  As more of us are at home, audience numbers are likely be greater in certain…

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CAP: Getting your weight loss food ads in shape

Stuart Mitchell

The ASA/CAP have released a post called: CAP: Getting your weight loss food ads in shape. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The New Year is upon us once again and that means resolutions – often about losing weight and getting in shape.  Here’s some advice to help you make sure that your advertising of dieting foods, meal replacements and supplements doesn’t tip…

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