Tag: ads

CAP – Targeting and placement of ads

Stuart Mitchell

The ASA/CAP have released a post called: Targeting and placement of ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We’re living in strange and unprecedented times, but with all of the change and uncertainty one thing remains – marketers still have a responsibility to follow the Ad Rules.  As more of us are at home, audience numbers are likely be greater in certain…

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CAP: Getting your weight loss food ads in shape

Stuart Mitchell

The ASA/CAP have released a post called: CAP: Getting your weight loss food ads in shape. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The New Year is upon us once again and that means resolutions – often about losing weight and getting in shape.  Here’s some advice to help you make sure that your advertising of dieting foods, meal replacements and supplements doesn’t tip…

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CAP – Misleading Christmas advertising is Snow laughing matter!

Stuart Mitchell

The ASA/CAP have released a post called: Misleading Christmas advertising is Snow laughing matter! I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Christmas is a time when children and adults alike are hopefully enjoying the festivities, and it is important for advertisers to ensure their pricing and promotions are clear and accurate to avoid disappointing consumers. From including all significant conditions in ads, to…

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ASA – Play your part in making ads responsible

Stuart Mitchell

The ASA/CAP have released a post called: Play your part in making ads responsible. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The Advertising Standards Authority is the UK regulator of advertising across all media, including online. Our work includes acting on complaints and taking proactive action against misleading, harmful, offensive or otherwise irresponsible ads. ASA Council members rule on the acceptability of ads and…

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Can Ads Help Make the World a Better Place? New Purpose-driven Advertising Platform, Jukko, Says ‘Yes’

Stuart Mitchell

Global Gaming Initiative (GGI) is being recognized today by a global business-ethics organization for two top “Best In The World” awards for being a changemaker and advocate for strong communities. Global Gaming Initiative remains one of the premier “games for good” publishers, providing tools and services for developers to produce and monetize games for social good. Salt Lake City-based Jukko, an outgrowth of GGI, is a programmatic advertising network that creates and executes mobile ads for purpose-driven organizations who support conscious capitalism, defined by the United Nations’ 17 Sustainable Development…

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