Tag: Advertising Association

Government Sanctions on Advertising Exports Come into Force Against Russia

Stuart Mitchell

The Government has announced via a Statutory Instrument that, from 00.01 16 December 2022, it will prohibit the export of advertising services, alongside some other professional services, to Russia.    As the industry’s trade body, the Advertising Association fully support these measures, as well as the decision of many companies who have already ceased trading with Russia.   There will be a winding down exception to the advertising sanctions until 15 March 2023. This means that if UK service providers entered into contracts before 16 December 2022, they can honour these until…

Read More

UK adspend continues recovery in Q1 but real-terms growth in 2023 under pressure

Stuart Mitchell

The latest Advertising Association/WARC Expenditure Report is the only source to collect advertising revenue data across the entire media landscape. It shows a strong Q1 for UK adspend with a year-on-year rise of 28.3%, reaching a total of £8.6bn and resulting in slightly improved outlooks for the year ahead. The first three months of 2022 outperformed expectations by 7.7 percentage points as all media recovered in comparison to the lockdowns of Q1 2021. The outlook for the total UK advertising market in 2022 has been upgraded (+0.2pp) to 10.9% growth,…

Read More

Pandemic recovery boosts UK adspend to record level of £32bn in 2021

Stuart Mitchell

A new report – UK Advertising’s Adspend Review: The Pandemic Effect – has been published today to mark the definitive full year 2021 Advertising Association/WARC Expenditure Report figures, which show the extraordinary adspend growth seen during the recovery from the Covid-19 pandemic. The UK ad market reached a record £31.9bn in 2021, equating to growth of 34.3% year-on-year. The latest AA/WARC full year figures reveal the 2021 ad market emerged £8bn larger than April 2020’s original forecast of £24bn set at the beginning of the Covid-19 pandemic. This growth is…

Read More

New WARC Sustainability Hub in association with LIONS and the Advertising Association to champion best marketing practice worldwide

Stuart Mitchell

Reaching net zero, a target global climate scientists say the world must reach by 2050 to manage global warming and avoid a temperature rise above 1.5 degrees, is critical. In a report by the IPCC, António Guterres, the UN’s secretary-general, described the climate emergency as “code red for humanity”.  With this call to action, WARC, the global authority on marketing effectiveness, in partnership with LIONS, the home of creativity, and the UK’s Advertising Association, have joined forces to launch the WARC Sustainability Hub, a one-stop resource to help marketing practitioners…

Read More

2021 Strongest year ever for UK’s ad market

Stuart Mitchell

The latest Advertising Association/WARC Expenditure Report has outlined an even greater recovery for the UK’s advertising market than previously expected, with revised estimates for growth in 2021 standing at 26.4% to reach a total of £29.7bn.  The new findings – published today – upgrade October’s projection for 2021 (+24.8%) by 1.6 percentage points, equating to the strongest year in UK ad market history. This is supported by the actual data released for Q3 2021, showing adspend of £7.3bn – the largest-ever summer spend on record.  New forecasts also show total…

Read More