Tag: Advertising Association

AA 2024 Annual Review – rounding up a year of delivering for our members during a time of political change

Stuart Mitchell

The Advertising Association are delighted to announce that the Advertising Association’s Annual Review 2024 is now live, reflecting on another year of rapid change and innovation in our industry. Our new-style review provides a short, sharp round-up of progress in our priority workstreams. Key highlights include: The AA’s Policy and Government Affairs team’s work at the forefront of policy advocacy, engaging with the new Labour government to emphasise advertising’s vital role in economic growth alongside our social contribution. Credos research showing that public trust in advertising is continuing to rise and in…

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AA comment on junk food advertising ban secondary legislation

Stuart Mitchell

The Government has confirmed it is to lay the secondary legislation for the incoming junk food advertising ban across online channels and a TV watershed. This will come into force on October 1, 2025. In response, a spokesperson for the Advertising Association said: “Industry is working closely with the Government and the regulators to ensure that this policy is workable from day one. It is welcome that the Government has brought forward the secondary legislation needed to give our members more certainty less than a year out from these restrictions…

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UK Advertising reports £10bn spend in Q2 2024

Stuart Mitchell

UK advertising recorded £10bn spend during the second quarter of 2024, marking a 13.4% increase, according to the latest Advertising Association/WARC Expenditure Report. This was just over four percentage points (pp) ahead of forecast owing to stronger-than-expected digital growth and the relatively weak comparable results for 2023. The latest figures now provide a picture for the first half of the year, showing adspend increased 13.5% to £19.6bn in H1. AA/WARC has upgraded its forecasts for 2024, as a whole, by 2.9pp and now expects spend to cross the £40bn barrier…

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Advertising Association and Adwanted UK launch new Training Hub for advertising and marketing industry

Stuart Mitchell

The Advertising Association has launched a new hub designed to showcase professional training and development opportunities for people working in the UK advertising and marketing industries, in partnership with Adwanted UK.  From launch, the new hub showcases over 500 professional training courses and qualifications from Advertising Association members and industry stakeholders including the Data & Marketing Association, the Chartered Institute of Marketing, the IPA, ISBA and IAB UK.  Training courses and qualifications cover a range of skills including creativity, strategy and data, and have been curated to serve three distinct…

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Advertising Association publishes inaugural report from AI Taskforce

Stuart Mitchell

The Advertising Association recently launched the first output from its AI Taskforce, a new report called ‘Advertising and AI: Showcasing Applications and Responsible Use’. The Advertising Association’s AI Taskforce was established in September 2023 to develop a cohesive industry approach towards AI, is co-chaired by Google and VCCP, and drawn from the Advertising Association’s wider membership. ‘Advertising and AI: Showcasing Applications and Responsible Use’ takes a wide-ranging look at the issues and practicality of AI adoption within advertising, firstly outlining the AI context and opportunity, as well as the importance of…

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