Tag: Advertising Association

UK Advertising reports £10bn spend in Q2 2024

Stuart Mitchell

UK advertising recorded £10bn spend during the second quarter of 2024, marking a 13.4% increase, according to the latest Advertising Association/WARC Expenditure Report. This was just over four percentage points (pp) ahead of forecast owing to stronger-than-expected digital growth and the relatively weak comparable results for 2023. The latest figures now provide a picture for the first half of the year, showing adspend increased 13.5% to £19.6bn in H1. AA/WARC has upgraded its forecasts for 2024, as a whole, by 2.9pp and now expects spend to cross the £40bn barrier…

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Advertising Association and Adwanted UK launch new Training Hub for advertising and marketing industry

Stuart Mitchell

The Advertising Association has launched a new hub designed to showcase professional training and development opportunities for people working in the UK advertising and marketing industries, in partnership with Adwanted UK.  From launch, the new hub showcases over 500 professional training courses and qualifications from Advertising Association members and industry stakeholders including the Data & Marketing Association, the Chartered Institute of Marketing, the IPA, ISBA and IAB UK.  Training courses and qualifications cover a range of skills including creativity, strategy and data, and have been curated to serve three distinct…

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Advertising Association publishes inaugural report from AI Taskforce

Stuart Mitchell

The Advertising Association recently launched the first output from its AI Taskforce, a new report called ‘Advertising and AI: Showcasing Applications and Responsible Use’. The Advertising Association’s AI Taskforce was established in September 2023 to develop a cohesive industry approach towards AI, is co-chaired by Google and VCCP, and drawn from the Advertising Association’s wider membership. ‘Advertising and AI: Showcasing Applications and Responsible Use’ takes a wide-ranging look at the issues and practicality of AI adoption within advertising, firstly outlining the AI context and opportunity, as well as the importance of…

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Media Smart & Advertising Association double down on Political Advertising awareness campaign

Stuart Mitchell

Media Smart and the Advertising Association are renewing their awareness campaign ‘What’s the deal with political advertising?’ to help voters understand the ads by political parties they may see in the run up to the General Election. The campaign highlights a 10-point guide, freely available to download, which aims to improve political literacy, particularly among young people preparing to vote for the first time. A 30” video creative, designed by Pearl & Dean Productions, part of CREATE at Pearl & Dean, will appear in Pearl & Dean cinemas and on…

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Media Smart & Advertising Association Publish Political Advertising Guide

Stuart Mitchell

Media Smart, the advertising and media industry’s education programme, has partnered with the Advertising Association, the UK advertising industry trade body, to publish ‘What’s the deal with political advertising?’. The new 10-point guide aims to help people, especially young people preparing to vote for the first time, understand ads they may see ahead of this year’s local, mayoral, and general elections. It comes as data from UK advertising thinktank, Credos, shows 44% of people are concerned about political advertising, with people significantly less likely to trust political advertising (29%) than…

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