Tag: Advertising Association

UK advertising spend to exceed £29bn this year with increased recovery predictions

Stuart Mitchell

The latest Advertising Association/WARC Expenditure Report forecasts UK ad spend will grow by 24.8% this year to reach a total of £29.3bn. This latest report surpasses July’s projection (+18.2%) by 6.6 percentage points, making this the largest annual rise on record. Total investment for Q4 2021 – the important Christmas advertising season – is expected to be £7.9bn, again the highest level ever recorded.  The latest dataset also includes revised projections for 2022 showing a 7.7% increase year-on-year to more than £31.5bn. Media channels set for a significant recovery following…

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All In Action Plan To Tackle Inclusion Of Black, Disabled And Working-Class Talent

Stuart Mitchell

Improving the representation of Black, Disabled and Working-Class talent are the first series of actions for the All In Campaign announced today, following UK advertising’s landmark survey of more than sixteen thousand professionals in March. The All In Report, available here has been published by the industry’s Inclusion Working Group, formed by the Advertising Association, IPA and ISBA to build a workplace where everyone feels they belong. Calls to action include adopting the newly launched BRiM framework, ensuring online accessibility for UK advertising’s websites and using the Social Mobility Commission…

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UK Ad Spend To Recover Faster Than Key International Markets In 2021

Stuart Mitchell

The latest Advertising Association/WARC Expenditure Report expects the UK’s ad market to grow by 15.2% this year, an upgrade of 0.8 percentage points from the last forecast in October 2020. The preliminary estimate for growth in 2020 now stands at -7.9% with adspend of £23.17bn – a marked improvement (+6.6 percentage points) since the last outlook, owing mostly to brighter prospects for online platforms. The new forecasts show that the UK’s ad market will make up for 2020’s decline and accelerate further into growth this year, reaching a total of…

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Advertising Association, ISBA and IPA launch inclusion drive

Stuart Mitchell

The Advertising Association, ISBA and the IPA have come together to form a new Inclusion Group, chaired by Kathryn Jacob, CEO, Pearl & Dean, to improve the diversity of UK advertising’s industry through its workforce and creative output. Its first action has been the creation of UK Advertising Needs You – a showcase for the industry’s many diversity and inclusion schemes. The unique one-stop-shop features advice for candidates looking to join the industry alongside useful resources for employers wishing to develop ways to recruit from the widest range of candidates. The launch…

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The Advertising Association launches Export Month

Stuart Mitchell

This March, the Advertising Association – alongside partners from its Promote UK group, including the Department for International Trade (DIT) and the IPA – is coordinating the biggest effort yet to showcase UK advertising services to international audiences. Dubbed Export Month, it will feature a wide programme of activity with the aim of promoting the UK’s advertising services to key markets around the world. Landmark moments already planned for the month-long celebration include: The first annual UK Ad Exports Report – With research from the advertising industry’s think tank Credos,…

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