Tag: Advertising Association

AA Convenes UK Advertising Industry AI Taskforce

Stuart Mitchell

The Advertising Association has formed a new AI Taskforce bringing together senior representatives from across its membership. The aim is to build a coordinated policy approach, in recognition of the rapid need to establish ethical safeguards, develop industry guidelines and work with the Advertising Standards Authority (ASA) where appropriate to ensure the use of AI in advertising campaigns is transparent and legal, decent, honest, and truthful. The Taskforce meets for the first time this week to ensure the advertising and marketing industry are responsible producers, deployers and end-users of AI.…

Read More

2021 UK Exports of Advertising and Marketing Services Reach £15bn

Stuart Mitchell

The Advertising Association reports the UK exported £15bn in advertising and market research services in 2021, according to latest Office for National Statistics (ONS) data. The figures highlight a strong rebound from 2020 and represent a 32.5% increase in year-on-year growth – the highest seen since Credos, the advertising industry’s think tank, began tracking the industry’s export figures in 2018. These new figures bring export value back in line with the industry’s pre-COVID trajectory, making the UK second only to the USA for exports worldwide. The surge in advertising exports…

Read More

Government Sanctions on Advertising Exports Come into Force Against Russia

Stuart Mitchell

The Government has announced via a Statutory Instrument that, from 00.01 16 December 2022, it will prohibit the export of advertising services, alongside some other professional services, to Russia.    As the industry’s trade body, the Advertising Association fully support these measures, as well as the decision of many companies who have already ceased trading with Russia.   There will be a winding down exception to the advertising sanctions until 15 March 2023. This means that if UK service providers entered into contracts before 16 December 2022, they can honour these until…

Read More

UK adspend continues recovery in Q1 but real-terms growth in 2023 under pressure

Stuart Mitchell

The latest Advertising Association/WARC Expenditure Report is the only source to collect advertising revenue data across the entire media landscape. It shows a strong Q1 for UK adspend with a year-on-year rise of 28.3%, reaching a total of £8.6bn and resulting in slightly improved outlooks for the year ahead. The first three months of 2022 outperformed expectations by 7.7 percentage points as all media recovered in comparison to the lockdowns of Q1 2021. The outlook for the total UK advertising market in 2022 has been upgraded (+0.2pp) to 10.9% growth,…

Read More

Pandemic recovery boosts UK adspend to record level of £32bn in 2021

Stuart Mitchell

A new report – UK Advertising’s Adspend Review: The Pandemic Effect – has been published today to mark the definitive full year 2021 Advertising Association/WARC Expenditure Report figures, which show the extraordinary adspend growth seen during the recovery from the Covid-19 pandemic. The UK ad market reached a record £31.9bn in 2021, equating to growth of 34.3% year-on-year. The latest AA/WARC full year figures reveal the 2021 ad market emerged £8bn larger than April 2020’s original forecast of £24bn set at the beginning of the Covid-19 pandemic. This growth is…

Read More