Tag: Advertising Association

New WARC Sustainability Hub in association with LIONS and the Advertising Association to champion best marketing practice worldwide

Stuart Mitchell

Reaching net zero, a target global climate scientists say the world must reach by 2050 to manage global warming and avoid a temperature rise above 1.5 degrees, is critical. In a report by the IPCC, António Guterres, the UN’s secretary-general, described the climate emergency as “code red for humanity”.  With this call to action, WARC, the global authority on marketing effectiveness, in partnership with LIONS, the home of creativity, and the UK’s Advertising Association, have joined forces to launch the WARC Sustainability Hub, a one-stop resource to help marketing practitioners…

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2021 Strongest year ever for UK’s ad market

Stuart Mitchell

The latest Advertising Association/WARC Expenditure Report has outlined an even greater recovery for the UK’s advertising market than previously expected, with revised estimates for growth in 2021 standing at 26.4% to reach a total of £29.7bn.  The new findings – published today – upgrade October’s projection for 2021 (+24.8%) by 1.6 percentage points, equating to the strongest year in UK ad market history. This is supported by the actual data released for Q3 2021, showing adspend of £7.3bn – the largest-ever summer spend on record.  New forecasts also show total…

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UK advertising spend to exceed £29bn this year with increased recovery predictions

Stuart Mitchell

The latest Advertising Association/WARC Expenditure Report forecasts UK ad spend will grow by 24.8% this year to reach a total of £29.3bn. This latest report surpasses July’s projection (+18.2%) by 6.6 percentage points, making this the largest annual rise on record. Total investment for Q4 2021 – the important Christmas advertising season – is expected to be £7.9bn, again the highest level ever recorded.  The latest dataset also includes revised projections for 2022 showing a 7.7% increase year-on-year to more than £31.5bn. Media channels set for a significant recovery following…

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All In Action Plan To Tackle Inclusion Of Black, Disabled And Working-Class Talent

Stuart Mitchell

Improving the representation of Black, Disabled and Working-Class talent are the first series of actions for the All In Campaign announced today, following UK advertising’s landmark survey of more than sixteen thousand professionals in March. The All In Report, available here has been published by the industry’s Inclusion Working Group, formed by the Advertising Association, IPA and ISBA to build a workplace where everyone feels they belong. Calls to action include adopting the newly launched BRiM framework, ensuring online accessibility for UK advertising’s websites and using the Social Mobility Commission…

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UK Ad Spend To Recover Faster Than Key International Markets In 2021

Stuart Mitchell

The latest Advertising Association/WARC Expenditure Report expects the UK’s ad market to grow by 15.2% this year, an upgrade of 0.8 percentage points from the last forecast in October 2020. The preliminary estimate for growth in 2020 now stands at -7.9% with adspend of £23.17bn – a marked improvement (+6.6 percentage points) since the last outlook, owing mostly to brighter prospects for online platforms. The new forecasts show that the UK’s ad market will make up for 2020’s decline and accelerate further into growth this year, reaching a total of…

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