Tag: ALDI

Fairtrade launches project to empower Ethiopian women flower workers

Stuart Mitchell

As a new initiative aimed at empowering women flower farm workers launches in Ethiopia, The Fairtrade Foundation welcomed the support of the project’s UK funder, the retailer Aldi. Following the success of the Women’s School of Leadership in Fairtrade cocoa-growing communities in West Africa, Fairtrade Africa is now replicating the initiative for the very first time in Ethiopia’s flower sector. Moreover, it is running an additional programme focused on tackling barriers to women’s economic development such as access to finance and involvement in decision-making. Following the Fairtrade Foundation’s She Deserves…

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Aldi and ITV Launch Signed Ad Break During Deaf Awareness Week

Stuart Mitchell

Aldi has partnered with ITV and broadcasted its first ever fully signed ad break during Coronation Street on Monday 14th May all adverts were signed to mark the start of Deaf Awareness Week (May 14th-20th). The signed ad break, which was a collaboration between the broadcaster and Aldi, will launch with the exclusive first broadcast of Aldi’s new Like Brands advert. Aldi’s new advert, created by McCann UK, features Maisie Sly, star of the Oscar winning film, the Silent Child and her mum in their first ever advertising campaign. Ad…

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Aldi swims ahead of British supermarkets in sustainable seafood

Stuart Mitchell

Discounter Aldi offers customers the largest proportion of sustainable seafood in the UK, ahead of big supermarkets Marks & Spencer, Morrisons, and Iceland, a new league table published today reveals. Just under 80% of Aldi’s seafood range is certified sustainable in comparison to M&S at 19%, Morrison’s at 4% Iceland at 3%. Results also show that all other supermarkets are selling more sustainable seafood than ever before, a 60% jump over the last two years. The annual Supermarket Sustainable Seafood League rates British supermarkets on their sustainable seafood range. It’s published by…

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Aldi Commits To Being Founding Member Of Wrap’s New Plastics Initiative

Stuart Mitchell

Aldi has pledged its support for WRAP’s new cross-sector initiative to transform the UK plastics system and tackle plastic pollution. The initiative aligns with Aldi’s own packaging reduction strategy, with Aldi also announcing it will ensure that all packaging on its own-label products will be recyclable, reusable or compostable by 2022. To achieve this goal, Aldi has announced that it plans to scrap 5p carrier bags as part of its work to cut the amount of packaging and plastics used by both its business and its customers. The supermarket will…

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SWI Creates Hogmanay Kilts For Aldi’s Kevin The Carrot

Stuart Mitchell

Members of the Scottish Women’s Institutes (SWI) have knitted Hogmanay kilts for Kevin the Carrot to help raise funds for ALDI’s charity partner, Teenage Cancer Trust. The nation’s sweetheart and star of ALDI’s Christmas campaign has been ‘kilted’ out in made-to-measure Scottish attire courtesy of SWI members from across the country, including groups in Kinross, Dumfriesshire, Berwickshire, Perthshire, Stirlingshire and Ayrshire. Following the unprecedented demand for Kevin the Carrot plush toys – which sold out within a day – ALDI shoppers were given a chance to WIN a Kilted Kevin…

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