New Mental Health PSA from Seize the Awkward Encourages Young Adults to Say “We Can Talk About It”

The national Seize the Awkward campaign has released new Public Service Advertisements (PSAs), “We Can Talk About It,” to inspire young adults (16–24) to start conversations around mental health with friends. The award-winning communications program, a joint effort from the American Foundation for Suicide Prevention (AFSP) and The Jed Foundation (JED) in collaboration with the Ad Council, promotes mental wellness to reduce the risk and rate of suicide among young adults. According to new data from the CDC, the suicide rate among young people aged 15 to 24 rose 8%…

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Seize the Awkward Partners with Musicians Aminé, Hayley Kiyoko, Christina Perri and Lindsey Stirling to Encourage Young Adults to Start a Conversation About Mental Health

To coincide with Suicide Prevention Awareness Month (September), the Ad Council’s Seize the Awkward campaign is launching a new video series starring musicians Aminé, Hayley Kiyoko, Christina Perri and Lindsey Stirling to empower teens and young adults to talk about mental health with their friends. Through an anthem spot and four personal story videos, the artists share their own personal experiences of how starting a conversation about mental health with friends has impacted their lives. Throughout September, the national public service campaign in partnership with, the American Foundation for Suicide…

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