CAP – Young people and vaping – ensure your ads don’t go up in smoke

The ASA/CAP have released a post called: Young people and vaping – ensure your ads don’t go up in smoke. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. If you’re a marketer of vaping products, you should know that there are many ‘do’s’ and ‘don’ts’ when it comes to advertising – but creating compliant ads doesn’t have to be a drag.  Read on for…

Read More

CAP issues Enforcement Notice to industry over vaping ads

The ASA/CAP have released a post called: CAP issues Enforcement Notice to industry over vaping ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Today we have issued  an Enforcement Notice instructing vaping  companies to follow the advertising rules and remove any ads for vapes that are appearing on social media. We’re aware that some brands are placing – or incentivising third parties to…

Read More

American Lung Association Announces Comprehensive Plan to End Youth Vaping Epidemic for Students, Parents, Schools

More than one in four high school students use e-cigarettes, setting them up for a lifetime of addiction. In fact, the U.S. Surgeon General has classified this increase in youth vaping “an epidemic.” As kids head back to school, whether in-person or virtually, many will experience social pressure to vape. Others may begin vaping in response to the trigger of stress, including stress related to the COVID-19 pandemic. Vaping exposes kids to harmful chemicals, damaging developing lungs and may even place them at greater risk for severe COVID-19 complications. Now,…

Read More