American Lung Association and the Ad Council Launch Spanish Language PSA Campaign to Increase Awareness of Lung Cancer Screening among the Hispanic Community

To raise public awareness of lung cancer—the leading cancer killer of women and men—during Lung Cancer Awareness Month, the American Lung Association‘s LUNG FORCE initiative and the Ad Council today launched Spanish language messaging for its “Saved By The Scan” campaign to educate the Hispanic community about the lifesaving lung cancer screening. First launched on World Lung Cancer Day last year, “Saved By The Scan” is the only national public service advertising (PSA) campaign to educate Americans about the groundbreaking lung cancer screening for those at high risk for the…

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Univision Launches Groundbreaking Campaign, “Se Habla USA” to Celebrate Latino Culture and Español in America

Univision Communications Inc. (UCI), the leading media company serving Hispanic America, today announced the launch of Se Habla USA, a purpose-driven campaign to promote the value of diversity, inclusion and the important role Hispanic culture and Spanish language play in America. Consistent with UCI’s mission, Se Habla USA will focus on empowering Latinos to be stronger advocates for themselves and their communities, and encouraging them to take pride in their language and culture. The campaign’s purpose is also to promote with all Americans the tremendous positive influence Hispanics have had and continue to…

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