Anheuser-Busch Foundation and Ad Council Form Innovative Partnership to Prevent Drinking and Driving

Despite the prevalence of ride-share apps and alternative ways to get home after drinking, there are still over 10,000 alcohol-impaired fatalities per year according to 2018 NHTSA data. That’s why the Anheuser-Busch Foundation and the Ad Council have partnered together to further the Ad Council’s Buzzed Driving Prevention program. Funded by the Anheuser-Busch Foundation, this new effort encourages consumers to both plan ahead for safe rides and recognize, in-the-moment, if they’re impaired and shouldn’t be driving. The program targets concertgoers in heavy driving cities: Houston and Phoenix. In each respective…

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