Tag: APRA

APRA and ICCO launch enhanced agency quality certification

Stuart Mitchell

All member agencies in APRA (Association Of Public Relations) have been required to undergo certification since 2003. In recent years, their focus has shifted towards enhancing the certification process, particularly to better accommodate agencies undergoing certification for the first time, ensuring maximum benefit and relevance. Agencies certified for quality according to the latest version of the Consultancy Management Standard (CMS IV) also comply with international standards for PR ethics, DEI (Diversity, Equity, and Inclusion), and ESG (Environmental, Social, and Governance). Radek Marsik, Chairman of the Board of APRA says: “As…

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The PRCA and APRA join forces to determine the state of African PR in flagship study

Stuart Mitchell

The Public Relations and Communications Association (PRCA) Africa has launched its second annual study, in partnership with the African Public Relations Association (APRA), examining the state of PR and communications practice and ethics in Africa. The flagship study, conducted by Reputation Matters, will gather demographic data on the industry and investigate issues including ethics, perceptions of PR in business, talent, remote working, and the challenges facing the industry’s future. The survey takes a few minutes to complete and all responses will remain anonymous. The findings will be presented at the…

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