New evidence shows that the strength of the relationship between clients and their agency has a direct correlation to the output of effective work. This follows ground-breaking research carried out by Aprais, advisors to the world’s leading marketers and agencies, and WARC, the global authority on marketing effectiveness. Outlined in the study ‘Do stronger relationships produce stronger results?’, the analysis demonstrates where the strongest, most effective, relationships excel, and it points to where brands and agencies should focus their efforts in developing an effective culture in the partnerships they build.…
Read MoreGround-breaking research from Aprais and WARC reveals strong client-agency relationships lead to more effective work
