Tag: ASA

CAP – Alcohol alternatives – new rules and guidance

Stuart Mitchell

The ASA/CAP have released a post called: Alcohol alternatives – new rules and guidance. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Following a public consultation earlier this year, CAP has announced new rules on alcohol alternative product advertising which will come into force on 14 May 2024. These rules are accompanied by detailed guidance to help advertisers understand where the ASA Council is…

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ASA – Using AI to monitor the promotion of prescription-only medicines

Stuart Mitchell

The ASA/CAP have released a post called: Using AI to monitor the promotion of prescription-only medicines. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The ASA is using AI to help us stop thousands of illegal ads for prescription-only medicines on social media. Our systems take advantage of recent advances in machine learning, specifically “large language models” (LLMs), to accurately identify posts that break…

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ASA x Instagram – partnering with creators to raise awareness of the ASA system

Stuart Mitchell

The ASA/CAP have released a post called:  ASA x Instagram – partnering with creators to raise awareness of the ASA system. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We’re delighted to announce that the ASA has partnered with Instagram and five content creators to publish a series of new videos, aimed at sharing key aspects of the rules that all UK advertisers must…

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ASA – Scam ads online: 2023 update on our Scam Ad Alert system

Stuart Mitchell

The ASA/CAP have released a post called: Scam ads online: 2023 update on our Scam Ad Alert system. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The ASA operates the Scam Ad Alert system in partnership with major online ad and social media platforms to help tackle scam ads online. This is an update on scams trends we’ve observed from the scam ads that…

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ASA – Greenspeaking with Confidence: launching our latest environmental research and our new Organisational Strategy

Stuart Mitchell

The ASA/CAP have released a post called: Greenspeaking with Confidence: launching our latest environmental research and our new Organisational Strategy. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We are delighted to announce ‘Greenspeaking with Confidence’, an online event to discuss sustainable advertising and environmental and green claims, as well as introduce our new five-year strategy. This event will be hosted on 28 November.…

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