Tag: ASA

ASA – AI-Assisted, Collective Ad Regulation – our new strategy

Stuart Mitchell

The ASA/CAP have released a post called: AI-Assisted, Collective Ad Regulation – our new strategy. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Today, we’re launching our new five-year strategy, AI-assisted collective ad regulation, with ambitious targets to make sure all ads are responsible and people are protected from being misled, harmed or offended by them. The strategy will be launched at our ‘Greenspeaking with confidence’ online…

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ASA – Body image in advertising – digitally altered images

Stuart Mitchell

The ASA/CAP have released a post called: Body image in advertising – digitally altered images. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In 2022, CAP and BCAP published an interim statement, as part of their ongoing review on body image in advertising following an open call for evidence in 2021.  One of the policy areas for which CAP and BCAP committed to undertake…

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CAP – Alcohol alternatives – new rules and guidance

Stuart Mitchell

The ASA/CAP have released a post called: Alcohol alternatives – new rules and guidance. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Following a public consultation earlier this year, CAP has announced new rules on alcohol alternative product advertising which will come into force on 14 May 2024. These rules are accompanied by detailed guidance to help advertisers understand where the ASA Council is…

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ASA – Using AI to monitor the promotion of prescription-only medicines

Stuart Mitchell

The ASA/CAP have released a post called: Using AI to monitor the promotion of prescription-only medicines. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The ASA is using AI to help us stop thousands of illegal ads for prescription-only medicines on social media. Our systems take advantage of recent advances in machine learning, specifically “large language models” (LLMs), to accurately identify posts that break…

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ASA x Instagram – partnering with creators to raise awareness of the ASA system

Stuart Mitchell

The ASA/CAP have released a post called:  ASA x Instagram – partnering with creators to raise awareness of the ASA system. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We’re delighted to announce that the ASA has partnered with Instagram and five content creators to publish a series of new videos, aimed at sharing key aspects of the rules that all UK advertisers must…

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