Tag: ASA

ASA – New guidance on making ads clear in podcasts

Stuart Mitchell

The ASA/CAP have released a post called: New guidance on making ads clear in podcasts. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Recently, the ASA and CAP are publishing new research and guidance on how brands and publishers can make sure that ads read by podcast hosts and content creators are identifiable as ads to their audiences.  Read our research on ad labelling…

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CAP – Advertising Vitamin Drips – Injecting regulatory knowledge with a quick jab

Stuart Mitchell

The ASA/CAP have released a post called: Advertising Vitamin Drips – Injecting regulatory knowledge with a quick jab. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Vitamin drips, or intravenous nutritional therapy (IVNTs) have increased in popularity and the claimed benefits of IV vitamin infusions were the subject of three ASA rulings in December 2023.  Because they were new to the ASA and CAP,…

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ASA – Environmental claims in food advertising

Stuart Mitchell

The ASA/CAP have released a post called: Environmental claims in food advertising.  I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In 2021 the ASA’s Climate Change and the Environment project announced that, in respect of advertisements, it would be starting proactive enquiries into sectors and issues that are likely to have the biggest roles in terms of the UK’s delivery of legally binding environmental…

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CAP – Avoiding cat – astrophe in ads that feature animals!

Stuart Mitchell

The ASA/CAP have released a post called: Avoiding cat – astrophe in ads that feature animals! I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Animals, cute or otherwise, are an effective way of drawing attention to ads and sometimes people’s feelings about them are at the heart of a campaign. Campaigns by pressure groups or charities often use shocking images to highlight their cause…

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ASA – Qualification for the nation

Stuart Mitchell

The ASA/CAP have released a post called: Qualification for the nation.  I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Always read the small print. That’s what people say, isn’t it? And the ASA has many names for it – small print, on-screen text, footnotes, and in the CAP Code itself, qualifications. But what happens when the qualification contradicts the rest of the ad? Or if…

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