Tag: ASA

ASA Launch Final Report on their Intermediary and Platform Principles Pilot

Stuart Mitchell

The ASA/CAP have released a post called: Our Final Report on our Intermediary and Platform Principles Pilot. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We have published a final report on our Intermediary and Platform Principles (IPP) Pilot which ran for one year (1 June 2022 – 1 June 2023). The Pilot, a global-first involving some of the largest companies in the digital…

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ASA launches new phase of UK-wide awareness campaign

Stuart Mitchell

The ASA/CAP have released a post called: ASA launches new phase of UK-wide awareness campaign. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We are launching the next phase of our ad campaign, following a successful UK-wide campaign last year that increased awareness of the ASA’s role in regulating ads amongst those who saw or heard our ads, as well as trust in advertising. Following…

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ASA – Whatever you do, don’t fall asleep… when creating Halloween and Bonfire Night themed ads

Stuart Mitchell

The ASA/CAP have released a post called: Whatever you do, don’t fall asleep… when creating Halloween and Bonfire Night themed ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As the saying goes, Halloween and Bonfire Night come but once a year. Or is that Christmas? Either way, ads that are centred on these seasonal events can draw an increase in complaints to the…

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ASA: Why it pays to #ad

Stuart Mitchell

The ASA/CAP have released a post called: Why it pays to #ad. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Influencer marketing is big business. A $1.7billion industry in 2016 has expanded to a projected $15billion one in 2022[1]. In February 2022 there were 57.6 million active social media users in the UK[2], which represents 84% of the UK population. Its rapid expansion has…

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ASA – 100 Children Report: follow-up engagement with advertisers, agencies and platforms

Stuart Mitchell

The ASA/CAP have released a post called: 100 Children Report: follow-up engagement with advertisers, agencies and platforms. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Following the publication of the ‘The 100 Children Report’, in November 2022, the ASA undertook to follow up with advertisers, their agencies and platforms on some of the report’s key findings. We have now published our 100 Children Report –…

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