Tag: ASA

ASA – Scam ads online: 2023 update on our Scam Ad Alert system

Stuart Mitchell

The ASA/CAP have released a post called: Scam ads online: 2023 update on our Scam Ad Alert system. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The ASA operates the Scam Ad Alert system in partnership with major online ad and social media platforms to help tackle scam ads online. This is an update on scams trends we’ve observed from the scam ads that…

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ASA – Greenspeaking with Confidence: launching our latest environmental research and our new Organisational Strategy

Stuart Mitchell

The ASA/CAP have released a post called: Greenspeaking with Confidence: launching our latest environmental research and our new Organisational Strategy. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We are delighted to announce ‘Greenspeaking with Confidence’, an online event to discuss sustainable advertising and environmental and green claims, as well as introduce our new five-year strategy. This event will be hosted on 28 November.…

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ASA Launch Final Report on their Intermediary and Platform Principles Pilot

Stuart Mitchell

The ASA/CAP have released a post called: Our Final Report on our Intermediary and Platform Principles Pilot. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We have published a final report on our Intermediary and Platform Principles (IPP) Pilot which ran for one year (1 June 2022 – 1 June 2023). The Pilot, a global-first involving some of the largest companies in the digital…

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ASA launches new phase of UK-wide awareness campaign

Stuart Mitchell

The ASA/CAP have released a post called: ASA launches new phase of UK-wide awareness campaign. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We are launching the next phase of our ad campaign, following a successful UK-wide campaign last year that increased awareness of the ASA’s role in regulating ads amongst those who saw or heard our ads, as well as trust in advertising. Following…

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ASA – Whatever you do, don’t fall asleep… when creating Halloween and Bonfire Night themed ads

Stuart Mitchell

The ASA/CAP have released a post called: Whatever you do, don’t fall asleep… when creating Halloween and Bonfire Night themed ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As the saying goes, Halloween and Bonfire Night come but once a year. Or is that Christmas? Either way, ads that are centred on these seasonal events can draw an increase in complaints to the…

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