Tag: ASA

ASA Concludes Pilot year for Intermediary and Platform Principles

Stuart Mitchell

In a world first, the ASA and some of the largest companies in the digital advertising supply chain have now completed a Pilot, which extended the ASA’s role online.   The Pilot, which ran for one year from June 2022, is the result of a collaboration between the ASA and members of IAB UK (a member of the Committee of Advertising Practice). Participating companies in the Pilot were: Adform, Amazon Ads, Google, Index Exchange, Magnite, Meta, Snap Inc., TikTok, Twitter and Yahoo. Centred around six ‘Intermediary and Platform Principles’, its…

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ASA – Was our latest ASA ad campaign impactful? Oooh yes!

Stuart Mitchell

The ASA/CAP have released a post called: Was our latest ASA ad campaign impactful? Oooh yes!  I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We’re delighted with the results from our latest ad campaign which again show us that increased awareness of the ASA leads to increased trust in the ASA and the advertising industry more widely. The innovative creative for the campaign (for…

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CAP – Sun, Sea and…Surgery? – Advice for cosmetic surgery tourism ads

Stuart Mitchell

The ASA/CAP have released a post called: Sun, Sea and…Surgery? – Advice for cosmetic surgery tourism ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. There are many factors to consider when contemplating cosmetic interventions, such as medical and personal factors. However, another important aspect for many people is the price. In these times, it is perhaps no wonder that consumers are looking for…

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ASA – ASA partners with FCA and Sharon Gaffka to educate influencers around ‘finfluencing’

Stuart Mitchell

The ASA/CAP have released a post called: ASA partners with FCA and Sharon Gaffka to educate influencers around ‘finfluencing’. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The Advertising Standards Authority (ASA) has partnered with the Financial Conduct Authority (FCA) and former Love Islander Sharon Gaffka, including with a new infographic, to help educate influencers about the potential pitfalls of promoting financial products, or…

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Influencer Marketing – Key Advice Resources

Stuart Mitchell

The ASA posted this guide on their page, I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing.: From infographics and webinars to Insight articles and our AdviceOnline database – we have a whole host of resources on influencer marketing to help marketers and influencers get it right and avoid a run-in with the ASA.  Key Guidance  Influencers’ guide to making clear that ads are ads…

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