Tag: ASA

ASA – New research into understanding of environmental claims

Stuart Mitchell

The ASA/CAP have released a post called: New research into understanding of environmental claims. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In 2021 the ASA’s Climate Change and the Environment project identified two priorities for consumer research. The first concerned consumer understanding of “carbon neutral” and “net zero” claims in advertising given their increasing prevalence and the potential for consumers to be misled…

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ASA – The ethics of automating regulation

Stuart Mitchell

The ASA/CAP have released a post called: The ethics of automating regulation. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The ASA aims for high ethical standards, delivering regulation that is transparent, proportionate, targeted, consistent and accountable.  Increasingly we are making use of machine learning and AI-based automated systems to help deal with the challenges of regulating digital advertising. The scale of the modern…

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ASA – Use of under-16s as brand ambassadors and in peer-to-peer marketing

Stuart Mitchell

The ASA/CAP have released a post called:  Use of under-16s as brand ambassadors and in peer-to-peer marketing. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. A report by the DCMS Committee on Influencer Culture, published in April 2022, acknowledged a number of issues in relation to children who are involved in influencer marketing and children who follow influencers that create content for a child…

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CAP – Rugby Six Nations: Tackling the rules and avoiding the sin bin

Stuart Mitchell

The ASA/CAP have released a post called:  Rugby Six Nations: Tackling the rules and avoiding the sin bin. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. With the Six Nations kicking off next month, marketers are reminded that they should ‘try’ hard to ensure compliance with the Ad Rules.  As with any major sporting event, many advertisers will be looking to tie in their…

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ASA – Squash those Code breaches – it’s Veganuary!

Stuart Mitchell

The ASA/CAP have released a post called:  Squash those Code breaches – it’s Veganuary! I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. For many, the new year brings health-conscious resolutions – gyms, diets, life overhauls, and in recent years, Veganuary. Whilst the popularity of a vegan January might be increasing, there can be a number of potential pitfalls for marketers who are looking to…

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