Tag: ASA

Announcing new ASA Council members

Stuart Mitchell

ASA Chairman, Lord David Currie, has announced the appointment of four new Council members – Mark Howe, Elizabeth Gordon, Murphy Cobbing and Monisha Shah. The Council is the body responsible for deciding if an ad has broken the advertising rules and therefore needs to be amended or withdrawn. It also operates as the Board of the ASA. Excluding the Chair, the Council is formed of 12 members of whom two-thirds are independent of industry. The remaining third have a recent, or current, knowledge of the advertising or media sector. Collectively,…

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ASA – Why we don’t regulate political ads

Stuart Mitchell

The ASA/CAP have released a post called: Why we don’t regulate political ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. With upcoming elections scheduled to take place across the UK on 6 May, from the Scottish and Welsh Parliamentary elections to local council and mayoral elections in England, we’re reminding people why we don’t regulate the claims they see in political ads. And…

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ASA – New research into understanding of environmental claims

Stuart Mitchell

The ASA/CAP have released a post called: New research into understanding of environmental claims. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In 2021 the ASA’s Climate Change and the Environment project identified two priorities for consumer research. The first concerned consumer understanding of “carbon neutral” and “net zero” claims in advertising given their increasing prevalence and the potential for consumers to be misled…

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ASA – The ethics of automating regulation

Stuart Mitchell

The ASA/CAP have released a post called: The ethics of automating regulation. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The ASA aims for high ethical standards, delivering regulation that is transparent, proportionate, targeted, consistent and accountable.  Increasingly we are making use of machine learning and AI-based automated systems to help deal with the challenges of regulating digital advertising. The scale of the modern…

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ASA – Use of under-16s as brand ambassadors and in peer-to-peer marketing

Stuart Mitchell

The ASA/CAP have released a post called:  Use of under-16s as brand ambassadors and in peer-to-peer marketing. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. A report by the DCMS Committee on Influencer Culture, published in April 2022, acknowledged a number of issues in relation to children who are involved in influencer marketing and children who follow influencers that create content for a child…

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