Tag: ASA

ASA – ASA partners with FCA and Sharon Gaffka to educate influencers around ‘finfluencing’

Stuart Mitchell

The ASA/CAP have released a post called: ASA partners with FCA and Sharon Gaffka to educate influencers around ‘finfluencing’. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The Advertising Standards Authority (ASA) has partnered with the Financial Conduct Authority (FCA) and former Love Islander Sharon Gaffka, including with a new infographic, to help educate influencers about the potential pitfalls of promoting financial products, or…

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Influencer Marketing – Key Advice Resources

Stuart Mitchell

The ASA posted this guide on their page, I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing.: From infographics and webinars to Insight articles and our AdviceOnline database – we have a whole host of resources on influencer marketing to help marketers and influencers get it right and avoid a run-in with the ASA.  Key Guidance  Influencers’ guide to making clear that ads are ads…

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ASA – Responsibly recycled guidance for World Environment Day 2023

Stuart Mitchell

The ASA/CAP have released a post called:  Responsibly recycled guidance for World Environment Day 2023. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. 5 June is World Environment Day – established by the UN in 1972 as a vehicle for raising awareness about environmental issues and advocating for action.  This year the theme is ‘beating plastic pollution’. Environmental claims in advertising are a key…

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Announcing new ASA Council members

Stuart Mitchell

ASA Chairman, Lord David Currie, has announced the appointment of four new Council members – Mark Howe, Elizabeth Gordon, Murphy Cobbing and Monisha Shah. The Council is the body responsible for deciding if an ad has broken the advertising rules and therefore needs to be amended or withdrawn. It also operates as the Board of the ASA. Excluding the Chair, the Council is formed of 12 members of whom two-thirds are independent of industry. The remaining third have a recent, or current, knowledge of the advertising or media sector. Collectively,…

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ASA – Why we don’t regulate political ads

Stuart Mitchell

The ASA/CAP have released a post called: Why we don’t regulate political ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. With upcoming elections scheduled to take place across the UK on 6 May, from the Scottish and Welsh Parliamentary elections to local council and mayoral elections in England, we’re reminding people why we don’t regulate the claims they see in political ads. And…

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