Tag: ASA

CAP – Don’t pay later when it comes to advertising ‘Buy Now, Pay Later’ services

Stuart Mitchell

The ASA/CAP have released a post called:  Don’t pay later when it comes to advertising ‘Buy Now, Pay Later’ services. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Buy Now, Pay Later’ (BNPL) services are a form of credit that allows consumers to borrow money to purchase goods and pay for them later – typically in several equal instalments or as one repayment after…

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ASA – New guidance on targeting age-restricted ads online

Stuart Mitchell

The ASA/CAP have released a post called:  New guidance on targeting age-restricted ads online. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The Committee of Advertising Practice (CAP) is publishing new guidance for advertisers on how to target age-restricted ads responsibly online. Through content, media placement and audience targeting restrictions, the advertising rules place a particular emphasis on protecting children and young people from…

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CAP – Taking care with ads for self-care

Stuart Mitchell

The ASA/CAP have released a post called: Taking care with ads for self-care. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Self-Care refers to the actions that individuals take for themselves, on behalf of and with others, in order to develop, protect, maintain and improve their health, wellbeing or wellness.  From a marketing perspective, ‘Self-Care’ covers a large range of products and services ranging from foods…

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At 60, the ASA – and advertising – continues to change

Stuart Mitchell

The ASA/CAP have released a post called:  At 60, the ASA – and advertising – continues to change. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. This year we’re celebrating the sixtieth anniversary of the founding of the Advertising Standards Authority (ASA). It may be our diamond birthday, but we’re certainly not slowing down. In fact, we’re busier than ever. Over the first two…

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CAP – Body image in advertising – an interim statement

Stuart Mitchell

The ASA/CAP have released a post called:  Body image in advertising – an interim statement. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. CAP and BCAP are publishing an interim statement following their call for evidence on body image issues in advertising, which closed in January 2022. The open call for evidence was published to assist us in seeking an up-to-date understanding of the…

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