Tag: ASA

CAP – Rugby Six Nations: Tackling the rules and avoiding the sin bin

Stuart Mitchell

The ASA/CAP have released a post called:  Rugby Six Nations: Tackling the rules and avoiding the sin bin. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. With the Six Nations kicking off next month, marketers are reminded that they should ‘try’ hard to ensure compliance with the Ad Rules.  As with any major sporting event, many advertisers will be looking to tie in their…

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ASA – Squash those Code breaches – it’s Veganuary!

Stuart Mitchell

The ASA/CAP have released a post called:  Squash those Code breaches – it’s Veganuary! I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. For many, the new year brings health-conscious resolutions – gyms, diets, life overhauls, and in recent years, Veganuary. Whilst the popularity of a vegan January might be increasing, there can be a number of potential pitfalls for marketers who are looking to…

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ASA – The 100 Children Report

Stuart Mitchell

The ASA/CAP have released a post called:  The 100 Children Report. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The ASA’s 100 Children Report, published today, provides a fascinating insight into UK children’s real-world mobile phone and tablet use, the platforms and sites they visit and the ads they’re exposed to over the course of one week. Amid concerns about children’s exposure to age-restricted…

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CAP – Don’t pay later when it comes to advertising ‘Buy Now, Pay Later’ services

Stuart Mitchell

The ASA/CAP have released a post called:  Don’t pay later when it comes to advertising ‘Buy Now, Pay Later’ services. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Buy Now, Pay Later’ (BNPL) services are a form of credit that allows consumers to borrow money to purchase goods and pay for them later – typically in several equal instalments or as one repayment after…

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ASA – New guidance on targeting age-restricted ads online

Stuart Mitchell

The ASA/CAP have released a post called:  New guidance on targeting age-restricted ads online. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The Committee of Advertising Practice (CAP) is publishing new guidance for advertisers on how to target age-restricted ads responsibly online. Through content, media placement and audience targeting restrictions, the advertising rules place a particular emphasis on protecting children and young people from…

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