ASA | Ethical Marketing News

ASA – The 100 Children Report

January 9, 2023December 2, 2022 Stuart Mitchell

The ASA/CAP have released a post called: The 100 Children Report. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The ASA’s 100 Children Report, published today, provides a fascinating insight into UK children’s real-world mobile phone and tablet use, the platforms and sites they visit and the ads they’re exposed to over the course of one week. Amid concerns about children’s exposure to age-restricted…

CAP – Don’t pay later when it comes to advertising ‘Buy Now, Pay Later’ services

January 2, 2023November 25, 2022 Stuart Mitchell

The ASA/CAP have released a post called: Don’t pay later when it comes to advertising ‘Buy Now, Pay Later’ services. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Buy Now, Pay Later’ (BNPL) services are a form of credit that allows consumers to borrow money to purchase goods and pay for them later – typically in several equal instalments or as one repayment after…

ASA – New guidance on targeting age-restricted ads online

December 18, 2022December 11, 2022 Stuart Mitchell

The ASA/CAP have released a post called: New guidance on targeting age-restricted ads online. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The Committee of Advertising Practice (CAP) is publishing new guidance for advertisers on how to target age-restricted ads responsibly online. Through content, media placement and audience targeting restrictions, the advertising rules place a particular emphasis on protecting children and young people from…

CAP – Taking care with ads for self-care

December 17, 2022November 10, 2022 Stuart Mitchell

The ASA/CAP have released a post called: Taking care with ads for self-care. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Self-Care refers to the actions that individuals take for themselves, on behalf of and with others, in order to develop, protect, maintain and improve their health, wellbeing or wellness. From a marketing perspective, ‘Self-Care’ covers a large range of products and services ranging from foods…

At 60, the ASA – and advertising – continues to change

December 14, 2022December 10, 2022 Stuart Mitchell

The ASA/CAP have released a post called: At 60, the ASA – and advertising – continues to change. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. This year we’re celebrating the sixtieth anniversary of the founding of the Advertising Standards Authority (ASA). It may be our diamond birthday, but we’re certainly not slowing down. In fact, we’re busier than ever. Over the first two…