Tag: ASA

ASA – Use of under-16s as brand ambassadors and in peer-to-peer marketing

Stuart Mitchell

The ASA/CAP have released a post called:  Use of under-16s as brand ambassadors and in peer-to-peer marketing. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. A report by the DCMS Committee on Influencer Culture, published in April 2022, acknowledged a number of issues in relation to children who are involved in influencer marketing and children who follow influencers that create content for a child…

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CAP – Rugby Six Nations: Tackling the rules and avoiding the sin bin

Stuart Mitchell

The ASA/CAP have released a post called:  Rugby Six Nations: Tackling the rules and avoiding the sin bin. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. With the Six Nations kicking off next month, marketers are reminded that they should ‘try’ hard to ensure compliance with the Ad Rules.  As with any major sporting event, many advertisers will be looking to tie in their…

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ASA – Squash those Code breaches – it’s Veganuary!

Stuart Mitchell

The ASA/CAP have released a post called:  Squash those Code breaches – it’s Veganuary! I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. For many, the new year brings health-conscious resolutions – gyms, diets, life overhauls, and in recent years, Veganuary. Whilst the popularity of a vegan January might be increasing, there can be a number of potential pitfalls for marketers who are looking to…

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ASA – The 100 Children Report

Stuart Mitchell

The ASA/CAP have released a post called:  The 100 Children Report. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The ASA’s 100 Children Report, published today, provides a fascinating insight into UK children’s real-world mobile phone and tablet use, the platforms and sites they visit and the ads they’re exposed to over the course of one week. Amid concerns about children’s exposure to age-restricted…

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CAP – Don’t pay later when it comes to advertising ‘Buy Now, Pay Later’ services

Stuart Mitchell

The ASA/CAP have released a post called:  Don’t pay later when it comes to advertising ‘Buy Now, Pay Later’ services. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Buy Now, Pay Later’ (BNPL) services are a form of credit that allows consumers to borrow money to purchase goods and pay for them later – typically in several equal instalments or as one repayment after…

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