Tag: ASA

CAP – Taking care with ads for self-care

Stuart Mitchell

The ASA/CAP have released a post called: Taking care with ads for self-care. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Self-Care refers to the actions that individuals take for themselves, on behalf of and with others, in order to develop, protect, maintain and improve their health, wellbeing or wellness.  From a marketing perspective, ‘Self-Care’ covers a large range of products and services ranging from foods…

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At 60, the ASA – and advertising – continues to change

Stuart Mitchell

The ASA/CAP have released a post called:  At 60, the ASA – and advertising – continues to change. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. This year we’re celebrating the sixtieth anniversary of the founding of the Advertising Standards Authority (ASA). It may be our diamond birthday, but we’re certainly not slowing down. In fact, we’re busier than ever. Over the first two…

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CAP – Body image in advertising – an interim statement

Stuart Mitchell

The ASA/CAP have released a post called:  Body image in advertising – an interim statement. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. CAP and BCAP are publishing an interim statement following their call for evidence on body image issues in advertising, which closed in January 2022. The open call for evidence was published to assist us in seeking an up-to-date understanding of the…

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ASA – Mental Health in Ads

Stuart Mitchell

The ASA/CAP have released a post called:  Mental Health in Ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The theme of this year’s World Mental Health Day, recognised on 10 October, was to make ‘mental health and wellbeing for all a global priority’. Everyone will experience change or uncertainty in their lives, often relating to family, friends, work or health, and good mental…

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ASA – Back in Black Friday – Getting your promotional offers in line

Stuart Mitchell

The ASA/CAP have released a post called: Back in Black Friday – Getting your promotional offers in line. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Autumn is truly upon us, and with it comes the inevitable countdown to one of the biggest consumer events of the year, Black Friday.  One day has rapidly evolved into almost two weeks of sales so it is important…

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