Tag: ASA

The industry panels that help the ASA and CAP in their regulatory decision making

Stuart Mitchell

The ASA/CAP have released a post called:  The industry panels that help the ASA and CAP in their regulatory decision making. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The ASA and CAP often need to make decisions in areas that are very complex and in exceptional cases we may need to take a view from industry experts to ensure our recommendations and decisions…

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ASA – Things can only get Meta: a brief guide to ad regulation in the Metaverse

Stuart Mitchell

The ASA/CAP have released a post called:  Things can only get Meta: a brief guide to ad regulation in the Metaverse. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Inspecting goods in VR shopping malls. Immersive trips to exotic destinations without leaving the sofa. Exciting new ways of working, learning and playing. Such is the promise of “The Metaverse”, hotly-tipped as the next big…

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ASA – Measuring exposure: a research perspective

Stuart Mitchell

The ASA/CAP have released a post called:  Measuring exposure: a research perspective. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. By ensuring alcohol, gambling and other age-restricted ads can only be targeted to audiences predominantly made up of adults, our rules limit children’s exposure to these ads. But how can we tell how many of them children are seeing? This article considers that question…

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ASA – Referring to persons with disabilities in ads

Stuart Mitchell

The ASA/CAP have released a post called:  Referring to persons with disabilities in ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. On 3 December, we saw the UN’s International Day of Persons with Disabilities. In honour of the day, we have grouped together three key things to avoid, and two other points to consider, to help you ensure your ads don’t breach the…

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ASA – Keeping Food Advertising Standards High

Stuart Mitchell

The ASA/CAP have released a post called: Keeping Food Advertising Standards High. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. News that government will delay until 2024 restrictions on the advertising of ‘less healthy’ food and soft drink products won’t leave a vacuum of regulation. Very far from it – the UK has longstanding, strict rules controlling their media placement, audience targeting and creative content…

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